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Ethnicity, race, and brand connections
Schumann, David W.; Davidson, Edith F.; Satinover, Bridget - In: Handbook of brand relationships, (pp. 213-229). 2009
Persistent link: https://www.econbiz.de/10003915602
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Marketing to consumers at the bottom of the pyramid
Calder, Bobby J.; Kolsky, Richard; Letelier, Maria Flores - In: Kellogg on marketing, (pp. 287-306). 2010
Persistent link: https://www.econbiz.de/10008664277
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Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
Hunke, Guido (ed.) - 2011 - 1. Auflage
Persistent link: https://www.econbiz.de/10008665389
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Applying the environmental propensity framework : a segmented approach to hybrid electric vehicle marketing strategies
Oliver, Jason D.; Rosen, Deborah E. - In: Journal of marketing theory and practice 18 (2010) 4, pp. 377-393
Persistent link: https://www.econbiz.de/10008666966
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Contests : from a young consumer's perspective
Hongjun, Wang - In: Young consumers : insight and ideas for responsible … 11 (2010) 3, pp. 239-243
Persistent link: https://www.econbiz.de/10008667644
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Der "Best Ager" als Shopper : Konsumeinstellungen und Einkaufsstättenwahl
Kilzer, Franz - In: Best Practice Modelle im 55plus Marketing : bewährte …, (pp. 263-276). 2011
Persistent link: https://www.econbiz.de/10008669913
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Ambiguties and paradoxes in children's talk about marketing breakfast cereals with toys
Sparrman, Anna - In: Young consumers : insight and ideas for responsible … 10 (2009) 4, pp. 297-313
Persistent link: https://www.econbiz.de/10003933447
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Green Market, Green Business: die Konsumkultur der LOHAS : Erfolgspotenziale zielgruppenorientierter Unternehmenskommunikation
Rössler, Sabrina; Brenken, Pia - 2009
Persistent link: https://www.econbiz.de/10003935717
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4010 - ein Point-of-Sales-Konzept für die junge Zielgruppe am Beispiel der Deutschen Telekom AG
Schomaker, Ira; Erner, Michael; Berlin, Marcus - In: Professionelles Sales & Service Management : Vorsprung …, (pp. 71-87). 2010
Persistent link: https://www.econbiz.de/10003973401
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Internet marketing strategies for music companies: understanding the demographics of an emerging customer segment
Callaway, Stephen K. - In: International journal of internet marketing and … 6 (2010) 2, pp. 199-221
Persistent link: https://www.econbiz.de/10003977949