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Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit; Berger, Jonah; Menon, Geeta - 2010
Persistent link: https://www.econbiz.de/10009377076
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Brand community membership and the construction of meaning
Morandin, Gabriele; Bagozzi, Richard P.; Bergami, Massimo - In: Scandinavian journal of management 29 (2013) 2, pp. 173-183
Persistent link: https://www.econbiz.de/10009758005
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Development of TV advertising literacy in children : do physical appearance and eating habits matter?
Spielvogel, Julia; Terlutter, Ralf - In: International journal of advertising : the quarterly … 32 (2013) 3, pp. 343-368
Persistent link: https://www.econbiz.de/10009789461
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Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
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When identity marketing backfires : consumer agency in identity expression
Bhattacharjee, Amit; Berger, Jonah; Menon, Geeta - In: Journal of consumer research : JCR ; an … 41 (2014/15) 2, pp. 294-309
Persistent link: https://www.econbiz.de/10010401137
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Advertising-induced embarrassment
Puntoni, Stefano; Hooge, Ilona E. de; Verbeke, Willem … - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
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Advertising as unfavorable self-presentation : the dirty laundry effect
Thomas, Tandy Chalmers; Trump, Rebecca K.; Price, Linda L. - In: Journal of advertising : official publication of the … 44 (2015) 1, pp. 58-70
Persistent link: https://www.econbiz.de/10010503336
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Responsiveness to global and local consumer culture positioning : a personality and collective identity perspective
Westjohn, Stanford A.; Singh, Nitish; Magnusson, Peter - In: Journal of international marketing 20 (2012) 1, pp. 58-73
Persistent link: https://www.econbiz.de/10009520919
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Advertisements: interpreting images used to sell to young adults
Adomaitis, Alyssa Dana; Johnson, Kim P. - In: Journal of fashion marketing and management 12 (2008) 2, pp. 182-192
Persistent link: https://www.econbiz.de/10003737159
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On becoming a consumer : the development of consumer behavior patterns in childhood
MacNeal, James U. - 2007
Persistent link: https://www.econbiz.de/10003398380