Narrow search
Showing 51 - 60 of 22,252
Cover Image
Direct and database marketing
MacCorkell, Graeme - 1997
Persistent link: https://www.econbiz.de/10000598257
Cover Image
Moving from customer lifetime value to customer equity
Drèze, Xavier; Bonfrer, Andre - In: From Little's law to marketing science : essays in …, (pp. 85-125). 2016
Persistent link: https://www.econbiz.de/10011436073
Cover Image
Leitfaden Data Driven Marketing
Braun, Gabriele (ed.); Schwarz, Torsten (ed.) - 2015 - 1. Auflage
Persistent link: https://www.econbiz.de/10011437872
Cover Image
Vertrieb 4.0 : Vertrieb und Marketing in einer digitalen Welt
Biesel, Hartmut H. - 2016 - 1. Auflage
Persistent link: https://www.econbiz.de/10011544304
Cover Image
Managing customer experience and relationships : a strategic framework
Peppers, Don; Rogers, Martha - 2017 - Third edition
Persistent link: https://www.econbiz.de/10011547747
Cover Image
Spotting the "elusive" prospect customer : exploratory study of a web-powered customer relationship management framework
Ertz, Myriam; Graf, Raoul - In: The journal of applied business research 31 (2015) 5, pp. 1835-1850
Persistent link: https://www.econbiz.de/10011412465
Cover Image
Making sense of marketing decision systems through pictorial representation : decision system analysis
Marshall, Roger; Bibby, David; Na, Woonbong - In: Field guide to case study research in …, (pp. 211-226). 2014
Persistent link: https://www.econbiz.de/10011413817
Cover Image
The impact of CRM system use on companies' customer understanding : the case of the Russian ophthalmology market
Kilmanov, Denis; Frolkina, Ekaterina - In: Market : review for marketing theory and practice 27 (2015) 1, pp. 75-92
Persistent link: https://www.econbiz.de/10011502522
Cover Image
Exploring the power of electronic word-of-mouth in the services industry
Loureiro, Sandra Maria Correia (ed.);  … - 2020
"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--
Persistent link: https://www.econbiz.de/10012018684
Cover Image
Intelligent assistance systems for marketing decisions
Dogaru, Mirela; Stoica, Dumitru Alexandru; Vânceanu, … - In: Improving business performance through innovation in …, (pp. 70-82). 2020
Persistent link: https://www.econbiz.de/10012123533