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IT-Vertriebsunterstützung optimiert Kosten und Vertriebserfolg
Rödenbeck, Dirk; Karow, Ingo - In: Versicherungswirtschaft : Magazin für Führungskräfte … 64 (2009) 7, pp. 499-501
Persistent link: https://www.econbiz.de/10003824856
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CRM systems and organizational learning : an exploration of the relationship between CRM effectiveness and the customer information orientation of the firm in industrial markets
Stein, Alex; Smith, Michael - In: Industrial marketing management : the international … 38 (2009) 2, pp. 198-206
Persistent link: https://www.econbiz.de/10003848013
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The right path to SCM-CRM integration
Mason, Charlotte H.; Roth, Aleda V. - In: Handbook of research on enterprise systems, (pp. 134-151). 2009
Persistent link: https://www.econbiz.de/10003849137
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Restructuring the marketing information system for eCRM : an application of the Eriksson-Penker method
Gurău, Călin - In: Handbook of research on enterprise systems, (pp. 262-273). 2009
Persistent link: https://www.econbiz.de/10003849174
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One more challenge on the road to information driven marketing
Koschat, Martin A. - 2007
Persistent link: https://www.econbiz.de/10003849426
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Dynamic pricing support systems for DIY retailers : a case study from Austria
Natter, Martin; Reutterer, Thomas; Mild, Andreas - In: GfK marketing intelligence review : Marketingforschung … (2009) 1, pp. 46-53
Persistent link: https://www.econbiz.de/10003854945
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Acquisition pattern analysis for evolutionary database marketing
Paas, Leonard - In: The service industries journal 29 (2009) 5/6, pp. 805-812
Persistent link: https://www.econbiz.de/10003880580
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Effektive Handhabung von Service-Informationen im Internet der Dienste
Oberle, Daniel; Bhatti, Nadeem; Brockmans, Saartje; … - In: Wirtschaftsinformatik : WI ; Organ der Fachbereichs … 51 (2009) 5, pp. 429-452
Persistent link: https://www.econbiz.de/10003881520
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Anbieter
Wölfel, Julia; Weiler, Tobias - 2008
Persistent link: https://www.econbiz.de/10003882664