Narrow search
Showing 81 - 90 of 158
Cover Image
Frontiers: machines vs. humans : the impact of artificial intelligence chatbot disclosure on customer purchases
Luo, Xueming; Tong, Siliang; Fang, Zheng; Qu, Zhe - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 937-947
Persistent link: https://www.econbiz.de/10012147187
Cover Image
When and how to leverage e-commerce cart targeting : the relative and moderated effects of scarcity and price incentives with a two-stage field experiment and causal forest optimiz...
Luo, Xueming; Lu, Xianghua; Li, Jing - In: Information systems research : ISR 30 (2019) 4, pp. 1203-1227
Persistent link: https://www.econbiz.de/10012153327
Cover Image
Expert blogs and consumer perceptions of competing brands
Luo, Xueming; Gu, Bin; Zhang, Jie Jennifer; Phang, Chee Wei - In: Management information systems : mis quarterly 41 (2017) 2, pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
Cover Image
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi; Luo, Xueming; Cheng, Zhang; Wang, Xiaoyi - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Cover Image
Nonlinear effects of social connections and interactions on individual goal attainment and spending : evidences from online gaming markets
Cheng, Zhang; Phang, Chee Wei; Wu, Qingsheng; Luo, Xueming - In: Journal of marketing 81 (2017) 6, pp. 132-155
Persistent link: https://www.econbiz.de/10011776902
Cover Image
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Cover Image
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre; Fang, Zheng; Fong, Nathan M.; Luo, … - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Cover Image
The dilemma of service productivity and service innovation : an empirical exploration in financial services
Aspara, Jaakko; Klein, Jan F.; Luo, Xueming; Tikkanen, … - In: Journal of service research : JSR 21 (2018) 2, pp. 249-262
Persistent link: https://www.econbiz.de/10011855809
Cover Image
How firm internationalization is recognized by outsiders : the response of financial analysts
Luo, Xueming; Zheng, Qinqin - In: Journal of business research : JBR 90 (2018), pp. 87-106
Persistent link: https://www.econbiz.de/10011881994
Cover Image
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping; Phang, Chee Wei; Yang, Shuai; Luo, Xueming - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 349-385
Persistent link: https://www.econbiz.de/10011884539