One of the most important things to pay attention to when planning advertising campaign is the choice of media otherwise known as media selection which is mostly influenced by the target audience. The research is therefore comparatively analysing media preference among advertising in Ikeja Lagos...

This paper addresses a longstanding puzzle involving the unbundling of services that has occurred over more than two decades in the U.S. advertising agency industry: How can the shift from the bundling to the unbundling of services be explained and what accounts for the slow pace of change?...

The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections:Historical Perspectives considers the historical...

Introduction -- The development of modern advertising -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of twentieth-century communications media -- The development of agencies in the bonding of...

Klappentext: Dienstleistungsbetriebe unterliegen im Vergleich zur materiellen Produktion bei der Gestaltung ihrer Arbeitszeit besonderen Bedingungen. Dieses Buch geht in theoretisch-konzeptioneller Hinsicht von den Einsichten der neueren Systemtheorie aus. Auf der Grundlage von empirischen...