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89
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75
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71
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56
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54
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51
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49
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48
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47
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45
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44
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44
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43
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42
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41
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38
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36
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161
Industrial marketing : an organizational problem?
Håkansson, Håkan
;
Östberg, Claes
-
2008
Persistent link: https://www.econbiz.de/10003611373
Saved in:
162
Stärkt integrierte Kommunikation ihre Marke? : eine empirische Untersuchung im B2B-Markt
Bauer, Hans H.
;
Donnevert, Tobias
;
Merkel, Jan
-
2008
Persistent link: https://www.econbiz.de/10003666432
Saved in:
163
Eliten-Marketing : wie Sie Entscheider erreichen
Oltmanns, Torsten
;
Diekmann, Christiane
;
Böhm, Vera
-
2008
Persistent link: https://www.econbiz.de/10003597413
Saved in:
164
Die Rolle des Verwenders im Buying-Center : das Beispiel der Beschaffung und Vermarktung biotechnologischer Verbrauchsprodukte
Rolfes, Ludger
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003527951
Saved in:
165
Strategische und operative Schwerpunkte im Vertrieb von Industriegütern und industrienahen Dienstleistungen
Klimmer, Matthias
;
Neef, Martina
;
Schreiber, Peter
-
2007
Persistent link: https://www.econbiz.de/10003556505
Saved in:
166
Special issue: IMP 2009 : handling plurality of relationship forms in networks
Cova, Bernard
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008655016
Saved in:
167
Business-to-business marketing in the 21st century
Garry, Tony
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008655561
Saved in:
168
Guest editorial: Business-to-business marketing in the 21st century
Garry, Tony
;
Melewar, T. C.
;
Wright, Len Tiu
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 323
Persistent link: https://www.econbiz.de/10008655585
Saved in:
169
Objectives for successfully participating in trade shows
Kirchgeorg, Manfred
;
Springer, Christiane
;
Kästner, Evelyn
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 63-72
Persistent link: https://www.econbiz.de/10003943114
Saved in:
170
A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector
Kim, Ji-hern
;
Hyun, Yong J.
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 424-438
Persistent link: https://www.econbiz.de/10008991580
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