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Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan - In: Handbook of research on mobile marketing management, (pp. 158-172). 2010
Persistent link: https://www.econbiz.de/10003919359
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Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter; Reeh, Marc-Oliver; Schumacher, Henrik - In: Handbook of research on mobile marketing management, (pp. 190-212). 2010
Persistent link: https://www.econbiz.de/10003919363
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Mobile customer acquisition in the Swiss health care industry : an empirical study
Nohlen, Niklas; Smolnik, Stefan; Riempp, Gerold - In: Handbook of research on mobile marketing management, (pp. 213-235). 2010
Persistent link: https://www.econbiz.de/10003919364
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Mobile business and mobile TV : available technologies, future opportunities and new marketing trends
Garito, Marco - In: Handbook of research on mobile marketing management, (pp. 457-467). 2010
Persistent link: https://www.econbiz.de/10003919400
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Strategic elements for the mobile enablement of business
Sherringham, Keith; Unhelkar, Bhuvan - In: Handbook of research in mobile business : technical, …, (pp. 94-103). 2009
Persistent link: https://www.econbiz.de/10003940307
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Mobile strategy for e-business solution
Atkins, Anthony S.; Nizam Pengiran Haji Ali, A. K. Hairul - In: Handbook of research in mobile business : technical, …, (pp. 104-112). 2009
Persistent link: https://www.econbiz.de/10003940309
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Cultural impacts on the spread of mobile commerce : an international comparison
Wagner, Ralf; Klaus, Martin - In: Handbook of research in mobile business : technical, …, (pp. 245-259). 2009
Persistent link: https://www.econbiz.de/10003940521
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Mobile commerce adoption in Spain : the influence of consumer attitudes and ICT usage behaviour
Aldas-Manzano, Joaquin; Ruiz Mafe, Carla; Sanz Blas, Silvia - In: Handbook of research in mobile business : technical, …, (pp. 282-292). 2009
Persistent link: https://www.econbiz.de/10003940526
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Empirical study of effect of deregulation, competition, and contents on mobile phone diffusion : case of the Japanese 3G market
Akematsu, Yuji; Abu, Sheikh Taher; Tsuji, Masatsugu - 2010
Persistent link: https://www.econbiz.de/10008904419
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Rynok uslug mobilʹnogo kontenta : sostojanie i perspektivy razvitija v Respublike Belarusʹ
Delendik, Elena Vladimirovna - In: Vesnik Belaruskaha Dzjaržaŭnaha Ėkanamičnaha … (2009) 5, pp. 62-69
Persistent link: https://www.econbiz.de/10003952569