Cultural impacts on the spread of mobile commerce : an international comparison
Ralf Wagner; Martin Klaus
| Year of publication: |
2009
|
|---|---|
| Authors: | Wagner, Ralf ; Klaus, Martin |
| Published in: |
Handbook of research in mobile business : technical, methodological, and social perspectives. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-156-8. - 2009, p. 245-259
|
| Subject: | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Wirtschaftskultur | Economic culture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003940521