Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Funnel als Analyse- und St...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Internal branding
230
Interne Markenführung
159
Brand management
106
Markenführung
104
Markenimage
64
Brand image
63
International marketing
44
Internationales Marketing
44
Personalmarketing
38
HR marketing
37
internal branding
32
Arbeitsverhalten
29
Work behaviour
29
Corporate reputation
26
Firmenimage
26
Consumer behaviour
25
Konsumentenverhalten
24
Unternehmenskultur
24
Corporate culture
23
Germany
23
Deutschland
22
Brand
21
Internal communication
21
Markenartikel
21
Interne Kommunikation
20
Leadership
19
Markenpolitik
19
Personalführung
18
Employee retention
17
Mitarbeiterbindung
17
Beziehungsmarketing
15
Human Resource Management
15
Personalmanagement
15
Relationship marketing
15
Arbeitskräfte
13
Brand architecture
13
Markenarchitektur
13
Workforce
13
Brand equity
11
Arbeitszufriedenheit
9
more ...
less ...
Online availability
All
Undetermined
113
Free
14
Type of publication
All
Article
227
Book / Working Paper
40
Type of publication (narrower categories)
All
Article in journal
120
Aufsatz in Zeitschrift
120
Aufsatz im Buch
81
Book section
81
Case study
19
Fallstudie
19
Hochschulschrift
17
research-article
15
Thesis
9
Aufsatzsammlung
6
Collection of articles of several authors
6
Sammelwerk
6
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
3
Working Paper
3
Conference paper
2
Konferenzbeitrag
2
review
2
Article
1
Collection of articles written by one author
1
Konferenzschrift
1
Sammlung
1
conceptual-paper
1
review-article
1
viewpoint
1
more ...
less ...
Language
All
English
167
German
96
Undetermined
5
Dutch
1
Author
All
Tomczak, Torsten
24
Esch, Franz-Rudolf
14
Wentzel, Daniel
11
Henkel, Sven
10
Kernstock, Joachim
9
Schmidt, Holger J.
9
Herrmann, Andreas
7
Baumgarth, Carsten
5
Burmann, Christoph
5
King, Ceridwyn
5
Walter, Benjamin von
5
Abratt, Russell
4
Biedenbach, Galina
4
Brexendorf, Tim Oliver
4
Chapleo, Chris
4
Knörle, Christian
4
Strödter, Kristina
4
Boukis, Achilleas
3
Du Preez, Rose
3
Erkmen, Ezgi
3
Grace, Debra
3
Hancer, Murat
3
Heitmann, Mark
3
Hesse, Andreas
3
Khanyapuss Punjaisri
3
Kreutzer, Ralf T.
3
Krobath, Karin
3
Merrilees, Bill
3
Schmidt, Marco
3
Sharma, Neha
3
Thilo, Isabelle
3
Abrar, Muhammad
2
Ahmad, Ayyaz
2
Ashfaq, Rafiya
2
Aurand, Timothy W.
2
Azizi, Shahriar
2
Bang, Nguyen
2
Bari, Muhammad Waseem
2
Batt, Verena
2
Bendixen, Michael
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
3
Symbiosis Institute of Management Studies / Annual International Research Conference <11., 2020, Pune>
1
Université Paris-Dauphine (Paris IX)
1
Wissenschaftsförderung der Sparkassen-Finanzgruppe e.V.
1
Published in...
All
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
25
The journal of brand management : an international journal
11
The journal of product & brand management
10
Antecedents and outcomes of employee-based brand equity
9
Innovatives Markenmanagement
7
Innen beginnen : von der internen Kommunikation zum Internal Branding
6
Journal of Product & Brand Management
6
European journal of marketing : EJM
5
Journal of Place Management and Development
5
Journal of business research : JBR
5
Services marketing quarterly
5
SpringerLink / Bücher
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
European journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Innovative Markenführung und -implementierung
3
International journal of contemporary hospitality management
3
Research
3
Springer eBook Collection
3
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
2
Business-to-business brand management : theory, research and executive case study exercises
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate reputation review
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
European Journal of Marketing
2
Global business review
2
International Journal of Contemporary Hospitality Management
2
International journal of hospitality management
2
Jahrbuch Marketing ... : Trendthemen und Tendenzen
2
Journal of air transport management
2
Journal of financial services marketing : JFSM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
2
Marketing : ZFP ; journal of research and management
2
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
2
The Routledge companion to contemporary brand management
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
241
Other ZBW resources
20
RePEc
5
EconStor
1
Showing
1
-
10
of
267
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
2
"Brandspeak" : metaphors and the rhetorical construction of internal branding
Müller, Monika
- In:
Organization : the critical journal of organization, …
25
(
2018
)
1
,
pp. 42-68
Persistent link: https://www.econbiz.de/10011857267
Saved in:
3
Internal brand identification as metamorphic glue in the internal branding process within a retailer network
O'Callaghan, Edmund
;
Murray, John
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 533-551
Persistent link: https://www.econbiz.de/10011853933
Saved in:
4
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
5
Behavioral Branding : Markenverhalten managen
Esch, Franz-Rudolf
- In:
Best practice der Markenführung
,
(pp. 3-19)
.
2009
Persistent link: https://www.econbiz.de/10003770937
Saved in:
6
Markenbotschafter im eigenen Haus : Ziele und Strategien des Behavioral Branding Konzepts
Henkel, Sven
;
Ebersbach, Lydia
- In:
Erfolgsfaktor emotionales Kapital : Menschen …
,
(pp. 103-116)
.
2008
Persistent link: https://www.econbiz.de/10003779407
Saved in:
7
Internal branding
Buckley, Ed
;
Williams, Matt
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 320-326)
.
2005
Persistent link: https://www.econbiz.de/10003285424
Saved in:
8
Building a university brand from within : university administrators' perspectives of internal branding
Judson, Kimberly M.
;
Aurand, Timothy W.
;
Gorchels, Linda
; …
- In:
Services marketing quarterly
30
(
2009
)
1
,
pp. 54-68
Persistent link: https://www.econbiz.de/10003839174
Saved in:
9
Behavioral Branding am Beispiel der BMW Group
Graumann, Matthias
;
Sanktjohanser, Jana
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2009
),
pp. 283-295
Persistent link: https://www.econbiz.de/10003818348
Saved in:
10
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
(
ed.
)
-
2009
-
2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003823373
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
