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Emotional trading in the cryptocurrency market
Ahn, Yongkil; Kim, Dongyeon - In: Finance research letters 42 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10014581278
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Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
Silberer, Günter (ed.); Rengelshausen, Oliver (contributor) - 1997
Persistent link: https://www.econbiz.de/10000598191
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Eco-business : a big-brand takeover of sustainability
Dauvergne, Peter; Lister, Jane - 2013
Intro -- Contents -- Acknowledgments -- 1 The Politics of "Big-Brand Sustainability" -- 2 The Eco-Business Setting -- 3 The Eco-Business Market Advantage -- 4 Eco-Business Tools of Supply-Chain Power -- 5 The Supply-Chain Eco-Business of Brand Growth -- 6 Eco-Business Governance -- Notes --...
Persistent link: https://www.econbiz.de/10012677044
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A theory of marketing's contribution to customers' perceived value
Misra, Shekhar; Pedada, Kiran; Sinha, Ashish - In: Journal of creating value 8 (2022) 2, pp. 219-240
Persistent link: https://www.econbiz.de/10014581506