Narrow search
Showing 1 - 10 of 87
Cover Image
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Cover Image
Strategic marketing and strategic management
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803896
Cover Image
Strategic marketing and innovation
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803913
Cover Image
Strategy and performance
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803914
Cover Image
Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803915
Cover Image
Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803935
Cover Image
Outsourcing : think more expansively
Varadarajan, Rajan - In: Journal of business research : JBR 62 (2009) 11, pp. 1165-1172
Persistent link: https://www.econbiz.de/10003897454
Cover Image
Musings on the need for reform in marketing
Varadarajan, Rajan - In: Does marketing need reform? : fresh perspectives on the …, (pp. 270-281). 2006
Persistent link: https://www.econbiz.de/10003430352
Cover Image
Programmatic, programmatically non-programmatic and beyond : reflections on the role of collaboration, serendipity and strategic windows in my research pursuits
Varadarajan, Rajan - In: Journal of strategic marketing 18 (2010) 2, pp. 89-102
Persistent link: https://www.econbiz.de/10003978342
Cover Image
Strategic marketing and marketing strategy : domain, definition, fundamental issues and foundational premises
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 119-140
Persistent link: https://www.econbiz.de/10003980363