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Do consumers pay voluntarily? : the case of online music
Regner, Tobias; Barria, Javier A. - In: Journal of economic behavior & organization : JEBO 71 (2009) 2, pp. 395-406
Persistent link: https://www.econbiz.de/10003873419
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Toward a sociological model of brands
O'Guinn, Thomas C.; Muniz, Albert M. - In: Brands and brand management : contemporary research …, (pp. 133-155). 2010
Persistent link: https://www.econbiz.de/10003941313
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The malleable bicultural consumer : effects of cultural contexts on aesthetic judgments
Chattaraman, Veena; Rudd, Nancy A.; Lennon, Sharron J. - In: Journal of consumer behaviour : an international … 9 (2010) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10003943313
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The development of consumer‐based consumption constellations in children
Chaplin, Lan Nguyen; Lowrey, Tina M. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 757-777
Persistent link: https://www.econbiz.de/10003945101
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The potential implications of Web-based marketing communications for consumers' implicit and explicit brand attitudes : a call for research
Madhavaram, Sreedhar; Appan, Radha - In: Psychology & marketing 27 (2010) 2, pp. 186-202
Persistent link: https://www.econbiz.de/10003945276
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Grocery store observation : parent-child interaction in family purchases
Gaumer, Carol J.; Arnone, Carol - In: Journal of food products marketing 16 (2010) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10003945876
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Reducing social desirability bias through item randomized response : an application to measure underreported desires
Jong, Martijn G. de; Pieters, Rik; Fox, Jean-Paul - In: Journal of marketing research : JMR 47 (2010) 1, pp. 14-27
Persistent link: https://www.econbiz.de/10003947410
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Social status and cultural consumption
Chan, Tak Wing (ed.) - 2010 - 1. publ.
Persistent link: https://www.econbiz.de/10003921185
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Customer sociability and the total service experience : antecedents of positive word-of-mouth intentions
Ferguson, Ronald J.; Paulin, Michèle; Bergeron, Jasmin - In: Journal of service management 21 (2010) 1, pp. 25-44
Persistent link: https://www.econbiz.de/10003964295
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Social psychology and consumer psychology : an unexplored interface
Wyer, Robert S.; Adaval, Rashmi - In: Social psychology of consumer behavior, (pp. 19-61). 2009
Persistent link: https://www.econbiz.de/10003812931