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Short-term effects of advertis...
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Werbung
13,887
Advertising
11,360
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8,028
Advertising effects
7,801
Consumer behaviour
5,415
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2,780
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2,049
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1,849
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969
Social Web
915
Social web
913
Markenartikel
811
Pricing strategy
796
Preismanagement
794
Brand
731
Werbepsychologie
571
Psychology of advertising
530
Emotion
527
Zielgruppe
503
Target group
486
Einzelhandel
479
Celebrity endorsement
469
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466
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Kaiser, Harry M.
81
Pelsmacker, Patrick de
75
Gierl, Heribert
72
Eisend, Martin
61
Esch, Franz-Rudolf
51
Kind, Hans Jarle
47
Taylor, Charles Raymond
47
Anderson, Simon P.
42
Bauer, Hans H.
40
Dens, Nathalie
40
Wilbur, Kenneth C.
40
Septianto, Felix
38
Diehl, Sandra
37
Mueller, Barbara
35
Okazaki, Shintaro
33
Pepels, Werner
33
Pflaum, Dieter
33
Rosengren, Sara
32
Dahlén, Micael
31
Terlutter, Ralf
31
Chan, Kara
29
Nickel, Volker
29
Stafford, Marla Royne
29
Nilssen, Tore
28
Yoon, Sukki
28
Huh, Jisu
27
Pauwels, Koen
27
Saffer, Henry
27
Bruhn, Manfred
26
Rossiter, John R.
26
Yoon, Hye Jin
26
Zaccour, Georges
26
Chang, Chingching
25
Franses, Philip Hans
25
Hundhausen, Carl
25
Reijmersdal, Eva A. van
25
Sørgard, Lars
25
Ford, John B.
24
Hudders, Liselot
24
Richards, Timothy J.
24
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National Bureau of Economic Research
73
Springer Fachmedien Wiesbaden
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
40
C.E.P.R. Discussion Papers
25
Zentralausschuss der Werbewirtschaft
21
Université Paris-Dauphine (Paris IX)
17
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
13
Agricultural and Applied Economics Association - AAEA
11
American Marketing Association
11
Axel-Springer-Verlag
11
EconWPA
11
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
IP Deutschland GmbH <Köln>
9
CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
8
Deutsche Werbewissenschaftliche Gesellschaft
8
European Society for Opinion and Marketing Research
8
NET Institute
8
Österreichische Werbewissenschaftliche Gesellschaft
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Université Paris-Dauphine
7
Zentralverband der Deutschen Werbewirtschaft
7
eSocialSciences
7
Økonomisk institutt, Universitetet i Oslo
7
Bundesstelle für Aussenhandelsinformation
6
Centre for Industrial Economics (CIE), Økonomisk Institut
6
Department of Agricultural and Resource Economics, University of Connecticut
6
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
6
Florida Department of Citrus
6
Technische Universität Braunschweig
6
Advertising Research Foundation
5
Economic Research Service, Department of Agriculture
5
Erasmus Research Institute of Management
5
Fachhochschule Reutlingen / European School of Business
5
Shaker Verlag
5
Tilburg University, Center for Economic Research
5
Zentralausschuss der Werbewirtschaft e. V.
5
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
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Journal of advertising research
421
Journal of business research : JBR
323
Journal of advertising : official publication of the American Academy of Advertising
304
International journal of advertising : the quarterly review of marketing communications
277
International journal of advertising : the review of marketing communications
256
Journal of marketing communications
235
Journal of advertising
188
Journal of promotion management : JPM
176
Journal of retailing and consumer services
167
Psychology & marketing
153
European Journal of Marketing
149
Journal of Consumer Marketing
142
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
136
Journal of marketing research : JMR
132
European journal of marketing : EJM
113
Journal of marketing
111
Management science : journal of the Institute for Operations Research and the Management Sciences
110
Journal of promotion management : innovations in planning and applied research
106
SpringerLink / Bücher
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
European journal of operational research : EJOR
91
Marketing letters : a journal of research in marketing
91
International journal of internet marketing and advertising : IJIMA
89
Marketing : ZFP ; journal of research and management
86
Young Consumers
84
Journal of current issues and research in advertising : JCIRA
77
Journal of historical research in marketing
76
Marketing Science
76
NBER working paper series
73
Health marketing quarterly
69
Journal of retailing
69
Jahrbuch der Absatz- und Verbrauchsforschung
67
Working paper / National Bureau of Economic Research, Inc.
64
International journal of industrial organization
63
Journal of Product & Brand Management
61
International Marketing Review
60
Journal of current issues and research in advertising
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
Strategic Direction
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
57
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ECONIS (ZBW)
18,539
USB Cologne (EcoSocSci)
1,745
Other ZBW resources
961
RePEc
959
EconStor
199
BASE
92
USB Cologne (business full texts)
31
OLC EcoSci
12
ArchiDok
6
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Showing
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21
The factors influencing adolescents’ purchase intentions of state-of-the-art cell phones in Taiwan
Lee, Hsiao-ching
;
Wang, Chung-yu
;
Hong, Ruei-sia
- In:
Service business
7
(
2013
)
4
,
pp. 713-734
Persistent link: https://www.econbiz.de/10010201129
Saved in:
22
Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
53
(
2016
),
pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
Saved in:
23
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
8
(
2015
)
2
,
pp. 79-84
Persistent link: https://www.econbiz.de/10011453705
Saved in:
24
Modeling brand
advertising
with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
25
Re-examination of
advertising
effectiveness in selected soft drink companies in Lagos State, Nigeria : a descriptive analysis
Adefulu, Adesoga
;
Scheers, Louise van
- In:
Acta Universitatis Danubius / Oeconomica
11
(
2015
)
3
,
pp. 24-34
Persistent link: https://www.econbiz.de/10011513060
Saved in:
26
Promoting a reputation for quality
Hauser, Daniel
-
2016
Persistent link: https://www.econbiz.de/10011565950
Saved in:
27
Advertising
and promotion on the internet
Stojković, Ana
- In:
Facta Universitatis / Series economics and organization …
10
(
2013
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10010458740
Saved in:
28
Cross promotion of web references in print ads : are advertisers attempting to engage consumers?
Lepkowska-White, Elzbieta
;
Parsons, Amy
;
Ceylan, Aylin
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 309-326
Persistent link: https://www.econbiz.de/10010433942
Saved in:
29
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
30
Advertising
defended
Machan, Tibor R.
- In:
International journal of economics and business research
7
(
2014
)
3
,
pp. 376-382
Persistent link: https://www.econbiz.de/10010409320
Saved in:
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