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Essentials of marketing : a ma...
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Marketing
23
Marketingmanagement
17
Marketing management
16
USA
12
United States
12
Vereinigte Staaten
9
Absatz
8
International marketing
8
Internationales Marketing
8
Marketing theory
8
Marketingtheorie
8
Marktforschung
8
Theorie
7
Theory
7
Lieferantenmanagement
6
Supplier relationship management
6
Absatzpolitik
4
Distribution channel
4
Handel
4
Verbraucher
4
Vertriebsweg
4
Absatztechnik
3
Beziehungsmarketing
3
Market research
3
Preisbindung
3
Preisgestaltung
3
Relationship marketing
3
Resale price maintenance
3
Antitrust law
2
B-to-B-Marketing
2
Betriebsfertigung
2
Business-to-business marketing
2
Competition policy
2
Einführung
2
Free rider problem
2
Kartellrecht
2
Management
2
Markttechnik
2
Salespeople
2
Strategische Planung
2
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Free
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Book / Working Paper
42
Article
39
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Language
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English
53
Undetermined
25
German
3
Author
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Perreault, William D.
39
Cannon, Joseph P.
37
McCarthy, Edmund Jerome
23
Gundlach, Gregory T.
9
McCarthy, E. Jerome
9
MacCarthy, Edmund Jerome
8
Homburg, Christian
5
Hunter, Gary K.
5
Kiedaisch, Ingo
4
Manning, Kenneth C.
4
Krohmer, Harley
3
Behrman, Douglas N.
2
Bloom, Paul N.
2
Bunn, Michele D.
2
Darden, William R.
2
Disch, Marianne
2
Doney, Patricia M.
2
Furuhashi, Y. Hugh
2
Mason, Charlotte H.
2
Abe, Masato
1
Achrol, Ravi S.
1
Barksdale, Hiram C.
1
Bayham, Jude
1
Berning, Joshua
1
Bigoness, William J.
1
Blocker, Christopher P.
1
Bowersox, Donald J.
1
Brogowicz, A. A.
1
Brogowicz, Andrew A.
1
Brownell, R.
1
Callaway, Jeff
1
Costanigro, Marco
1
Crask, Melvin R.
1
Darden, Donna K.
1
French, Warren A.
1
Gooner, Richard A.
1
Humes, Durward
1
John A. MacCarthy
1
Lohtia, Ritu
1
MacCarthy, E. Jerome
1
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American Marketing Association
1
University of Hawaii
1
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Journal of marketing
5
Journal of international marketing
3
Journal of marketing research : JMR
3
Journal of the Academy of Marketing Science
3
AMS review : official publication of the Academy of Marketing Science
2
Journal of marketing education : JME
2
McGraw-Hill/Irwin series in marketing
2
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
2
Comparative marketing systems : a cultural approach
1
European journal of marketing : EJM
1
Fundamentals of marketing research ; Vol. 4
1
Fundamentals of marketing research ; Vol. 5
1
Handbook of relationship marketing
1
International Journal of Physical Distribution
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Inter-Organizational Relationships
1
Journal of business research : JBR
1
Journal of leisure research
1
Journal of operations management
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing and the common good : essays from Notre Dame on societal impact
1
Regional studies : official journal of the Regional Studies Association
1
Report / Marketing Science Institute
1
The Irwin Series in Marketing
1
The Irwin series in marketing
1
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
1
The journal of personal selling & sales management : JPSSM
1
Vertical marketing systems
1
Wirtschaftsdienst
1
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
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ECONIS (ZBW)
52
USB Cologne (EcoSocSci)
15
OLC EcoSci
12
EconStor
1
Other ZBW resources
1
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51
The role of the sales force in value creation and appropriation : new directions for research
Blocker, Christopher P.
;
Cannon, Joseph P.
; …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10009505541
Saved in:
52
Resale price maintenance and free riding : insights from multi-channel research
Gundlach, Gregory T.
;
Manning, Kenneth C.
;
Cannon, Joseph P.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
1
,
pp. 18-31
Persistent link: https://www.econbiz.de/10009679354
Saved in:
53
Relationship marketing and key account management
Cannon, Joseph P.
;
Narayandas, Narakesari
- In:
Handbook of relationship marketing
,
(pp. 407-429)
.
2000
Persistent link: https://www.econbiz.de/10001559329
Saved in:
54
Slotting allowances and fees : schools of thought and the views of practicing managers
Bloom, Paul N.
;
Gundlach, Gregory T.
;
Cannon, Joseph P.
-
1999
Persistent link: https://www.econbiz.de/10001391115
Saved in:
55
Resale price maintenance after leegin : behavioral, evolutionary, and institutional insights for advancing the free rider thesis
Gundlach, Gregory T.
;
Manning, Kenneth C.
;
Cannon, Joseph P.
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10011770881
Saved in:
56
A taxonomy of buyer seller relationship in business markets
Cannon, Joseph P.
-
1992
Persistent link: https://www.econbiz.de/10004790625
Saved in:
57
Governance mechanisms in transnational business relationships
Homburg, Christian
;
Kiedaisch, Ingo
;
Cannon, Joseph P.
-
1997
Persistent link: https://www.econbiz.de/10004802045
Saved in:
58
Contracts, Norms, and Plural Form Governance
Cannon, Joseph P.
;
Achrol, Ravi S.
;
Gundlach, Gregory T.
- In:
Journal of the Academy of Marketing Science
28
(
2000
)
2
,
pp. 180-194
Persistent link: https://www.econbiz.de/10006152504
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59
Buyer-Supplier Relationships and Customer Firm Costs
Cannon, Joseph P.
;
Homburg, Christian
- In:
Journal of marketing
65
(
2001
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10005952853
Saved in:
60
Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers
Bloom, Paul N.
;
Gundlach, Gregory T.
;
Cannon, Joseph P.
- In:
Journal of marketing
64
(
2000
)
2
,
pp. 92-108
Persistent link: https://www.econbiz.de/10005959602
Saved in:
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