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Industrial marketing : an organizational problem?
Håkansson, Håkan; Östberg, Claes - 2008
Persistent link: https://www.econbiz.de/10003611373
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Prove it before you promote it : how to take the guesswork out of marketing
Cuno, Steve - 2009
Persistent link: https://www.econbiz.de/10003692855
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The contemporary product-market strategy grid and the link to market orientation and profitability
Pleshko, Larry P.; Heiens, Richard A. - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 2, pp. 108-114
Persistent link: https://www.econbiz.de/10003700297
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Multiple marketing channel conflict with a focus on the Internet : a dual perspective
Goldkuhl, Lena - 2007
Persistent link: https://www.econbiz.de/10003665952
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Tourism marketing in an era of paradigm shift
Li, Xiang (Robert); Petrick, James F. - In: Journal of travel research : a quarterly publication of … 46 (2008) 3, pp. 235-244
Persistent link: https://www.econbiz.de/10003673138
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Marketing communications strategies
Pilarczyk, Bogna (contributor) - 2008
Persistent link: https://www.econbiz.de/10003677105
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Essentials of marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2008 - 11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003616673
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The marketing concept in perspective
McGee, Lynn W.; Spiro, Rosann L. - In: Business horizons 31 (1988) 3, pp. 40-45
Persistent link: https://www.econbiz.de/10003622258
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The market
Meijer, Fons; Manen, Bert van - 1987
Persistent link: https://www.econbiz.de/10003624488
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Marketing strategy : a decision-focused approach
Walker, Orville C.; Mullins, John W. - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10003598560