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Website content and design in SME : insights from Portugal
Lopes, Luísa Alexandra; Melão, Nuno Filipe - In: International journal of electronic business 13 (2016/2017) 1, pp. 70-97
Persistent link: https://www.econbiz.de/10011776944
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Erfolgreiche Webtexte : verkaufsstarke Inhalte für Webseiten, Online-Shops und Content Marketing
Forst, Sabrina - 2016 - 2. Auflage
, Werbe- und PR-Texte Die textlichen Bausteine Ihrer Website haben einen enormen Einfluss auf Ihren Erfolg im Internet. Über … Bereiche Ihres Webauftritts erstellen. Teil I des Buches beschäftigt sich mit der Grundausstattung Ihrer Website. Sie erfahren … Ihrer Website Basistexte für Shops und Webseiten Der optische Aufbau von Webtexten Die zielgruppengerechte Leseransprache …
Persistent link: https://www.econbiz.de/10011836310
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Catch me if you can : online protests on sites powered by user-generated content
Silva, Leiser; Panahi, Hesam - In: Information & management : the internat. journal of … 54 (2017) 1, pp. 103-114
Persistent link: https://www.econbiz.de/10011650500
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Can Content Survive Online?
Lichtman, Douglas - 2010
The music, publishing and motion picture industries are each today struggling to identify new business models that might replace existing mechanisms for funding professional content. In this podcast, we consider the legal and strategic roadblocks that might stand in the way. Guests include: Brad...
Persistent link: https://www.econbiz.de/10013142727
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Understanding Indian online clothing shopper loyalty and disloyalty : the impact of e-lifestyles and website quality
Pandey, Shweta; Chawla, Deepak - In: Journal of internet commerce 15 (2016) 4, pp. 332-352
Persistent link: https://www.econbiz.de/10011636542
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Optimization in online content recommendation services : beyond click-through rates
Besbes, Omar; Gur, Yonatan; Zeevi, Assaf - In: Manufacturing & service operations management : M & SOM 18 (2016) 1, pp. 15-33
Persistent link: https://www.econbiz.de/10011437902
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Conceptualising digital content marketing for greater consumer brand engagement
Jacob, Mishel Elizabeth; Johnson, Johney - In: Colombo business journal : international journal of … 12 (2021) 2, pp. 80-102
Persistent link: https://www.econbiz.de/10012807643
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Monetization of digital content : drivers of revenue on Q&A platforms
Ye, Hua; Yang, Xueping; Wang, Xinwei; Stratopoulos, … - In: Journal of management information systems : JMIS 38 (2021) 2, pp. 457-483
Persistent link: https://www.econbiz.de/10012624133
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Online content match-making in B2B markets : application of neural content modeling
Upreti, Bikesh Raj; Huhtala, Juho-Petteri; Tikkanen, … - In: Industrial marketing management : the international … 93 (2021), pp. 32-40
Persistent link: https://www.econbiz.de/10012501934
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Content Promotion for Online Content Platforms with the Diffusion Effect
Lin, Yunduan; Wang, Mengxin; Shen, Zuo-Jun Max; Zhang, Heng - 2022
Problem Definition: Content promotion policies are playing an increasingly important role in improving content consumption and user engagement for online content platforms. However, a frequently used promotion policy generally neglects employing the diffusion effect within a crowd of users. In...
Persistent link: https://www.econbiz.de/10014088312