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The impact of websites and social media marketing on the efficiency of e-commerce

Blazheska, Daliborka; Ristovska, Natasha; … - In: UTMS journal of economics / University of Tourism and … 13 (2022) 1, pp. 16-28

, special emphasis is placed on the research on how Macedonian companies are aware of the impact of the website and social media … through the company's website. …

Persistent link: https://www.econbiz.de/10013326381

Interacting user-generated content technologies : how questions and answers affect consumer reviews

Banerjee, Shrabastee; Dellarocas, Chrysanthos; Zervas, … - In: Journal of marketing research 58 (2021) 4, pp. 742-761

Persistent link: https://www.econbiz.de/10012593940

Impact of seller- and buyer-created content on product sales in the electronic commerce platform : the role of informativeness, readability, multimedia richness, and extreme valenc...

Cai, Xiaowei; Cebollada, Javier; Cortiñas, Mónica - In: Journal of retailing and consumer services 70 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014235386

FAHP-based to-do-list for eCommerce websites the case of SMEs in Abu Dhabi

Ghandour, Ahmad - In: International journal of economics and business research 15 (2018) 1, pp. 52-71

Persistent link: https://www.econbiz.de/10011997146

Advertising and promotion on the internet

Stojković, Ana - In: Facta Universitatis / Series economics and organization … 10 (2013) 1, pp. 77-87

Persistent link: https://www.econbiz.de/10010458740

Online communication in Spanish destination marketing organizations : the view of practitioners

Fernández-Cavia, José; Marchiori, Elena; Tang, CH; … - In: Journal of vacation marketing : an international journal 23 (2017) 3, pp. 264-273

Persistent link: https://www.econbiz.de/10011773066

The marketing role of the Internet in launching a hotel : the case of hotel ICON

Tse, Tony S. M. - In: Journal of hospitality marketing & management 22 (2013) 7/8, pp. 895-908

Persistent link: https://www.econbiz.de/10010241565

When navigation trumps visual dynamism : hospital website usability and credibility

Johnson, Melissa A.; Martin, Kelly Norris - In: Journal of promotion management : JPM 20 (2014) 5, pp. 666-687

Persistent link: https://www.econbiz.de/10010467255

Content Marketing : das Praxis-Handbuch für Unternehmen : Strategie entwickeln, Content planen, Zielgruppe erreichen

Ansari, Sepita; Müller, Wolfgang - 2017 - 1. Auflage

Content Marketing zielt darauf ab, dem Kunden hochwertige, für ihn relevante Informationen oder Unterhaltung zu bieten, und dabei einen geschäftlichen Vorteil (Produktverkauf, Markenpflege o.Ä.) zu erzielen. Damit steht der Ansatz im Kontrast zu simpler, oft nervtötender Banner-, Anzeigen-...

Persistent link: https://www.econbiz.de/10011536079

Content Marketing in der Praxis : ein Leitfaden - Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen

Hilker, Claudia - 2017

Persistent link: https://www.econbiz.de/10011796924