Data from a longitudinal study into the key management success factors in the fair trade industry provide insights into the essential nature of inter-organizational alliances and networks in creating the profitable and growing fair trade market in the UK. Drawing on three case studies and...

Purpose – Although there is substantial practitioner evidence for changes in therole and functioning of sales in the twenty-first century, there is littleacademic research charting new directions for the sales function in a business-to-business context. This paper aims to report on four case...

Purpose: This paper investigates the increased mass-marketing in the fair trade industry to provide a robust analysis of the industry, participants and growth for use as both a starting point for researchers in this field and as a case study for readers with an interest in any ethical trading...