Narrow search
Showing 1 - 10 of 635,589
Cover Image
Beyond Hofstede : culture frameworks for global marketing and management
Nakata, Cheryl (ed.) - 2009
Persistent link: https://www.econbiz.de/10003822867
Cover Image
The cultural relativity of organizational practices and theories
Hofstede, Geert - 2009
Persistent link: https://www.econbiz.de/10003835392
Cover Image
A cultural approach to branding in the global marketplace
Cayla, Julien; Arnould, Eric J. - In: Journal of international marketing 16 (2008) 4, pp. 86-112
Persistent link: https://www.econbiz.de/10003813592
Cover Image
Understanding cross-cultural management interaction : research into cultural standards to complement cultural value dimensions and personality traits
Fink, Gerhard; Neyer, Anne-Katrin; Kölling, Marcus - 2009
Persistent link: https://www.econbiz.de/10003837076
Cover Image
Culture in a business context
Askehave, Inger; Gram, Malene; Norlyk, Birgitte - In: Meanings and messages : intercultural business communication, (pp. 7-31). 2006
Persistent link: https://www.econbiz.de/10008697314
Cover Image
Zur Relevanz von kulturellen Zusammenhängen in internationalen Geschäftsbeziehungen : das Zusammenspiel von Philosophie, Soziologie und Business : l'interaction entre la philosophi...
Behar Villegas, Erick - In: Interkulturelles Management im deutsch-französischen …, (pp. 13-89). 2012
Persistent link: https://www.econbiz.de/10009740532
Cover Image
Culture in marketing
Helgesson, Thomas - In: Glocal marketing : think globally and act locally, (pp. 65-91). 2009
Persistent link: https://www.econbiz.de/10003884872
Cover Image
Interkulturelle Kommunikation : kulturbedingte Unterschiede in Verkauf und Werbung
Schugk, Michael - 2004
Persistent link: https://www.econbiz.de/10002084381
Cover Image
Ad hoc Arabism : advertising, culture, and technology in Saudi Arabia
Zirinski, Roni - 2005
Persistent link: https://www.econbiz.de/10002731247
Cover Image
A global culture of cool? : Generation Y and their perception of coolness
Ferguson, Shelagh - In: Young consumers : insight and ideas for responsible … 12 (2011) 3, pp. 265-275
Persistent link: https://www.econbiz.de/10009349754