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Brand management
17,731
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17,318
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8,081
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8,041
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7,519
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7,428
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6,739
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6,477
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5,382
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5,382
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5,044
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4,961
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1,211
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984
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913
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Esch, Franz-Rudolf
131
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127
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104
Baert, Stijn
102
Baumgarth, Carsten
91
Huber, Frank
63
Meffert, Heribert
63
Balmer, John M. T.
60
Keller, Kevin Lane
60
Bruhn, Manfred
56
Wiedmann, Klaus-Peter
51
Foroudi, Pantea
50
Ahlert, Dieter
47
Bang, Nguyen
47
Tomczak, Torsten
46
De Chernatony, Leslie
45
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
38
Schmidt, Holger J.
38
Bauer, Hans H.
37
Phau, Ian
37
Rooth, Dan-Olof
35
Fournier, Susan
34
Bondarouk, Tanya
33
Cockx, Bart
33
Ind, Nicholas
33
Kernstock, Joachim
33
Sattler, Henrik
33
Swoboda, Bernhard
33
Uggla, Henrik
33
Gupta, Suraksha
32
Iglesias, Oriol
31
Schwaiger, Manfred
31
Han, Heesup
30
Romaniuk, Jenni
30
Yashiv, Eran
30
Christodoulides, George
29
Ko, Eunju
29
Strohmeier, Stefan
29
Guzman, Francisco
28
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142
International Labour Organization (ILO), United Nations
36
Gesellschaft zur Erforschung des Markenwesens
26
Verlag Dr. Kovač
21
Haufe-Lexware GmbH & Co. KG
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Institut für Arbeitsmarkt- und Berufsforschung (IAB)
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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HAL
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IGI Global
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NetLibrary, Inc
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OECD
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7
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Shaker Verlag
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7
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5
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5
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5
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5
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5
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5
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4
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4
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4
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4
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Journal of business research : JBR
677
The journal of brand management : an international journal
592
SpringerLink / Bücher
410
The journal of product & brand management
394
Journal of retailing and consumer services
326
Discussion paper series / IZA
217
Human Resource Management International Digest
190
Corporate reputation review : an international journal
153
European journal of marketing : EJM
145
NBER working paper series
141
International journal of hospitality management
131
Industrial marketing management : the international journal for industrial and high-tech firms
127
Journal of marketing communications
125
Psychology & marketing
124
Marketing intelligence & planning
121
Journal of strategic marketing
120
Journal of Product & Brand Management
118
Springer eBook Collection
113
Journal of marketing management : MM
111
Strategic Direction
111
Asia Pacific journal of marketing and logistics
109
IZA Discussion Paper
107
Journal of business ethics : JOBE
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Working paper / National Bureau of Economic Research, Inc.
100
The IUP journal of brand management : IJBRM
92
NBER Working Paper
90
Journal of the Academy of Marketing Science
88
Innovatives Markenmanagement
86
Journal of marketing
83
Research
83
Cogent business & management
80
Journal of promotion management : innovations in planning and applied research
80
The international journal of human resource management
78
International journal of internet marketing and advertising : IJIMA
77
Tourism management : research, policies, practice
77
International journal of contemporary hospitality management
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Marketing letters : a journal of research in marketing
73
International journal of advertising : the review of marketing communications
72
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ECONIS (ZBW)
28,536
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1,105
USB Cologne (EcoSocSci)
883
RePEc
468
EconStor
289
BASE
51
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4
ArchiDok
4
OLC EcoSci
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Showing
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1
Web-based recruiting's impact on organizational image and familiarity : too much of a good thing?
Intindola, Melissa L.
;
Lewis, Gabriella
;
Flinchbaugh, Carol
- In:
International journal of human resource management
30
(
2019
)
19
,
pp. 2732-2753
Persistent link: https://www.econbiz.de/10012194459
Saved in:
2
Paying to program? : engineering brand and high-tech wages
Tambe, Prasanna
;
Ye, Xuan
;
Cappelli, Peter
- In:
Management science : journal of the Institute for …
66
(
2020
)
7
,
pp. 3010-3028
Persistent link: https://www.econbiz.de/10012268605
Saved in:
3
Employer brand management, organizational prestige and employees' work-of-mouth referrals in Taiwan
Uen, Jin Feng
;
Ahlstrom, David
;
Chen, Shuyuan
;
Liu, Julie
; …
- In:
Asia Pacific : journal of human resources
53
(
2015
)
1
,
pp. 104-123
Persistent link: https://www.econbiz.de/10010511397
Saved in:
4
What do best employer surveys reveal about employer branding and intention to apply?
Saini, Gordhan K.
;
Rai, Purvi
;
Chaudhary, Manoj J.
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 95-111
Persistent link: https://www.econbiz.de/10010252627
Saved in:
5
Using branding to attract talent
Hieronimus, Fabian
;
Schaefer, Katharina
;
Schröder, Jürgen
-
2009
Persistent link: https://www.econbiz.de/10003785231
Saved in:
6
Building Philips' employer brand from the inside out : how to create an employer brand and instill it throughout the employment lifecycle
Leeuwen, Brenda van
;
Pieters, Jo
;
Crawford, Tom
-
2009
Persistent link: https://www.econbiz.de/10003785239
Saved in:
7
Gesucht: Querdenker und andere Talente : die Employer Branding-Strategie der Evonik Industrie AG
Lukasczyk, Alfred
- In:
Talent Management : Strategien, Umsetzung, Perspektiven
,
(pp. 79-89)
.
2009
Persistent link: https://www.econbiz.de/10003805318
Saved in:
8
Die Karrierewebsite : Verbindung zwischen Employer Branding und Recruiting
Eger, Michael
;
Frickenschmidt, Sören
- In:
Employer Branding : Arbeitgeber positionieren und …
,
(pp. 118-135)
.
2009
Persistent link: https://www.econbiz.de/10003851289
Saved in:
9
Bertelsmann AG : Create Your Own Career
Hesse, Gero
- In:
Employer Branding : Arbeitgeber positionieren und …
,
(pp. 208-220)
.
2009
Persistent link: https://www.econbiz.de/10003851309
Saved in:
10
DORMA GmbH + Co. KG : die Chancen eines Hidden Champions in der
Personalbeschaffung
Ecker, Michael
- In:
Employer Branding : Arbeitgeber positionieren und …
,
(pp. 260-270)
.
2009
Persistent link: https://www.econbiz.de/10003851323
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