As behavioral hypotheses about in-store decision making become more common in the marketing literature, there is a growing need for richer, more complete datasets in order to test them more carefully. We introduce a novel PathTrackerreg; dataset that captures consumers' in-store shopping...

We examine grocery shopping paths through the lens of the Traveling We examine grocery shopping paths through the lens of the quot;Traveling Salesman Problemquot; (TSP), a classic paradigm from the field of operations research. We define the quot;TSP-optimalquot; path for each shopper as the...

Many datasets, from different and seemingly unrelated marketing domains, all involve "paths" - records of consumers' movements in a spatial configuration. Path data contain valuable information for marketing researchers because they describe how consumers interact with their environment and make...

We examine three sets of established behavioral hypotheses about consumers’ in‐store behavior using field data on grocery store shopping paths and purchases. Our results provide field evidence for the following empirical regularities. First, as consumers spend more time in the store, they...