Frontmatter -- Foreword: Ethical Approaches to Marketing – Positive Contributions to Society -- Introduction … Identity Approach to Social Marketing -- 3 Social Responsibility Communication of Corporates: A Consumer Marketing Perspective … -- 4 Ethical and Social Marketing in Asia: A Multi-Country Perspective -- 5 As the Planet and the Climate Breakdown the …

responsibility practices into their marketing strategies. This book demonstrates the concept of CSR and how it is included as an … element of value-based marketing. Using research from the Polish market, the author explores the concept of value …-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour. It examines consumer awareness …