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An efficient algorithm for constructing Bayesian optimal choice designs
Kessels, Roselinde; Jones, Bradley; Goos, Peter; … - 2006
Persistent link: https://www.econbiz.de/10003618071
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Recommendations on the use of Bayesian optimal designs for choice experiments
Kessels, Roselinde; Jones, Bradley; Goos, Peter; … - 2006
Persistent link: https://www.econbiz.de/10003618075
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Models and optimal designs for conjoint choice experiments including a no-choice option
Vermeulen, Bart (contributor); Goos, Peter (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003621822
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Efficient conjoint choice designs in the presence of respondent heterogeneity
Yu, Jie (contributor); Goos, Peter (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003624525
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Hierarchical Bayesian conjoint models incorporating measurement uncertainty
Liechty, John C.; Fong, Duncan K. H.; Huizingh, Eelko; … - In: Marketing letters : a journal of research in marketing 19 (2008) 2, pp. 141-155
Persistent link: https://www.econbiz.de/10003703940
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Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.; DeSarbo, Wayne; Green, Paul E.; Young, … - 2007
Persistent link: https://www.econbiz.de/10003541579
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A convex optimization approach to modeling consumer heterogeneity in conjoint estimation
Evgeniou, Theodoros (contributor);  … - 2006 - Rev.
Persistent link: https://www.econbiz.de/10003564727
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Role of reference points in consumer choice and product design : Bayesian methods and empirical tests
Foutz, Ying Natasha Zhang - 2004
Persistent link: https://www.econbiz.de/10003566743
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How peer influence affects attribute preferences : a Bayesian updating mechanism
Narayan, Vishal; Rao, Vithala R.; Saunders, Carolyne - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 368-384
Persistent link: https://www.econbiz.de/10009006822
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Individually adapted sequential Bayesian conjoint-choice designs in the presence of consumer heterogeneity
Yu, Jie; Goos, Peter; Vandebroek, Martina - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 378-388
Persistent link: https://www.econbiz.de/10009406661