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Harry Potter and the service-d...
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Brown, Stephen
373
Brown, Stephen J.
73
Patterson, Anthony
69
Brown, Stephen P. A.
37
Goetzmann, William N.
28
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19
Liang, Bing
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Lo, Kin
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Yücel, Mine Kuban
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Hiraki, Takato
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Stevens, Lorna
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Tang, Yi
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Shiraishi, Noriyoshi
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4
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ECONIS (ZBW)
329
OLC EcoSci
127
RePEc
47
USB Cologne (EcoSocSci)
17
Other ZBW resources
10
EconStor
2
USB Cologne (business full texts)
1
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1
"Don't forget the fruit gums, chum" : marketing under erasure and renewal
Patterson, Anthony
;
Bradshaw, Alan
;
Brown, Stephen
- In:
Marketing theory
8
(
2008
)
4
,
pp. 449-463
Persistent link: https://www.econbiz.de/10003793797
Saved in:
2
Selling stories : Harry Potter and the marketing plot
Brown, Stephen
;
Patterson, Anthony
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 541-556
Persistent link: https://www.econbiz.de/10003981105
Saved in:
3
Inventing the pubs of Ireland: the importance of being postcolonial
Patterson, Anthony
;
Brown, Stephen
- In:
Journal of strategic marketing
15
(
2007
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10003437659
Saved in:
4
Trade softly because you trade on my dreams: A paradisal prolegomenon
Brown, Stephen
;
Patterson, Anthony
- In:
Marketing intelligence & planning
18
(
2000
)
6-7
,
pp. 316-320
Persistent link: https://www.econbiz.de/10006981570
Saved in:
5
Knick-knack Paddy-whack, Give a Pub a Theme
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : MM
16
(
2000
)
6
,
pp. 647-662
Persistent link: https://www.econbiz.de/10006983539
Saved in:
6
Casting a Critical "I" Over Caffrey's Irish Ale: Strong Words, Softly Spoken
Patterson, Anthony
;
Brown, Stephen
;
Stevens, Lorna
; …
- In:
Journal of marketing management : MM
14
(
1998
)
7
,
pp. 733-748
Persistent link: https://www.econbiz.de/10006991406
Saved in:
7
Harry Potter and the Service-Dominant Logic of Marketing: a cautionary tale
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : MM
25
(
2009
)
5-6
,
pp. 519-534
Persistent link: https://www.econbiz.de/10008310592
Saved in:
8
Inventing the pubs of Ireland: the importance of being postcolonial
Patterson, Anthony
;
Brown, Stephen
- In:
Journal of strategic marketing
15
(
2007
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10007605634
Saved in:
9
Me-search? Search me! : a new twist in the tale of introspection
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1343-1373
Persistent link: https://www.econbiz.de/10012695286
Saved in:
10
Raising the dead : on brands that go bump in the night
Brown, Stephen
;
Patterson, Anthony
;
Ashman, Rachel
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 417-436
Persistent link: https://www.econbiz.de/10012515274
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