Without love – or, at least, its persistence as an idea – our cultural economy would collapse. Who else but the haves, the hopefuls and the have-nots of romantic liaison would sustain the business of restaurants, nightclubs and bars, not to mention the sale of films, books, music, magazines,...

Purpose – Despite the relatively low cultural status of department store music, it is proposed that music – the shopping soundtrack – is capable of transforming perceptions of the environment in which it is heard, and eliciting immediate emotional and behavioural responses, thus...

By opening with a story, this article mildly subverts the typical conventions adopted by journal article writers. It is a direct response to calls from within management and marketing studies to embrace alternative modes of expression. Blurring fact (distilled from the findings of in-depth...

Cartoons for kids are confections of colour, candyfloss and talking animals (Well 2009; Shaw 2010). From sentimental classics like Mickey Mouse and Winnie the Pooh, to contemporary characters like The Gruffalo and Shaun the Sheep, these anthropomorphic creations are designed, yes, to sell...

Organisations are increasingly realising the importance of customer-to-customer interactions (CCI). From theme parks and shopping malls, to hairdressing and health clubs, interactions between customers are recognised as a key aspect of the service experience. This research examines CCI in the...

Despite Ireland's heavy reliance on tourism to bolster its general economic health, tourism in the country remains understudied (Deegan and Dineen 2003). With this in mind, the purpose of this chapter is to explore tourism in Ireland, focusing specifically on what tourists find so appealing...

In the cultural supermarket, Brand Ireland offers a lifestyle choice that appeals to many shoppers. Scores of companies that associate themselves with its symbolic constructions have profited from its country of origin cachet. This paper will illustrate how Brand Ireland gained its iconic status...