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Comments on Roger Layton's "There could be more to marketing than you might have thought!"
Mittelstaedt, John D. - In: Australasian marketing journal 24 (2016) 3, pp. 249
Persistent link: https://www.econbiz.de/10011596821
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Perceived Marketplace Influence and Consumer Ethical Action
Bret Leary, R.; Vann, Richard J.; Mittelstaedt, John D. - In: Journal of Consumer Affairs (2018)
Persistent link: https://www.econbiz.de/10012094028
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Health care choices in the United States and the constrained consumer : a marketing systems perspective on access and assortment in health care
Mittelstaedt, John D.; Duke, Charles R.; Mittelstaedt, … - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 95-101
Persistent link: https://www.econbiz.de/10003875239
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Macromarketing as agorology : macromarketing theory and the study of the agora
Mittelstaedt, John D.; Kilbourne, William E.; … - 2009
Persistent link: https://www.econbiz.de/10003876042
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The changing face of markets and marketing systems in socioeconomic development : introductory comments on the special issue
Mittelstaedt, John D.; Shultz, Clifford J. - In: Journal of macromarketing : examining the interactions … 29 (2009) 4, pp. 346-348
Persistent link: https://www.econbiz.de/10003922574
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Positive marketing : a new theoretical prototype of sharing in an online community
Krush, Michael T.; Pennington, Julia R.; Fowler, Aubrey R. - In: Journal of business research : JBR 68 (2015) 12, pp. 2503-2512
Persistent link: https://www.econbiz.de/10011399543
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Macromarketing approaches to thought development in positive marketing : two perspectives on a research agenda for positive marketing scholars
Mittelstaedt, John D.; Kilbourne, William E.; Shultz, … - In: Journal of business research : JBR 68 (2015) 12, pp. 2513-2516
Persistent link: https://www.econbiz.de/10011399557
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Improvisational provisioning in disaster : the mechanisms and meanings of ad hoc marketing exchange systems in community
Baker, Stacey Menzel; Hill, Ronald Paul; Nations Baker, … - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 334-352
Persistent link: https://www.econbiz.de/10011339731
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Changing the marketplace one behavior at a time : perceived marketplace influence and sustainable consumption
Leary, R. Bret; Vann, Richard J.; Mittelstaedt, John D.; … - In: Journal of business research : JBR 67 (2014) 9, pp. 1953-1958
Persistent link: https://www.econbiz.de/10010380101
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Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.; Shultz, Clifford J.; Kilbourne, … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10010402644