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Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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Advertising in America : the first 200 years
Goodrum, Charles A. - 1990
Persistent link: https://www.econbiz.de/10013533641
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Advertising in the printed media
McClure, Leslie Willard - 1964
Persistent link: https://www.econbiz.de/10002772486
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Effective communications and advertising for financial institutions
Burns, Thomas J. - 1986
Persistent link: https://www.econbiz.de/10000675314
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Future communications technological advances and their principal implications for advertising
Jugenheimer, Donald W. - 1972
Persistent link: https://www.econbiz.de/10000715769
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The control revolution : technological and economic origins of the information society
Beniger, James R.; Beniger, James Ralph - 1986
Persistent link: https://www.econbiz.de/10000087218
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Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey; Havlena, William - In: Journal of advertising research 47 (2007) 4, pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
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Organizational strategies and communication model : do advertisements influence attitude formation and change?
Arshi, Tahseen Anwer - In: Journal of management research 4 (2012) 4, pp. 243-256
Persistent link: https://www.econbiz.de/10009727346
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Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing and leaderhip
Gillis, Tamara L. (ed.) - International Association of Business Communicators - 2006
Persistent link: https://www.econbiz.de/10003241080