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The magic of branding : the role of "pledge", "turn" and "prestige" in fostering consumer trust in financial services
Moin, S. M. A.; Devlin, James; McKechnie, Sally - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 113-126
Persistent link: https://www.econbiz.de/10011537494
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Implicit and explicit loyalty : the role of satisfaction, trust and brand image in mobile telecommunication industry
Yeboah-Asiamah, Eric; Nimako, Simon Gyasi; Quaye, Daniel M. - In: International journal of business and emerging markets … 8 (2016) 1, pp. 94-115
Persistent link: https://www.econbiz.de/10011565211
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The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
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The mediation role of brand trust and satisfaction between brand image and loyalty
Gelaidan, Hamid Mahmood; Mabkhot, Hashed Ahmad; … - In: Journal for global business advancement : JGBA 14 (2021) 6, pp. 845-862
Persistent link: https://www.econbiz.de/10013353220
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Investigating the linkage between relationship quality dimensions, brand awareness, and brand image : an emerging African market perspective
Ledikwe, A.; Roberts-Lombard, M. - In: African journal of business and economic research : AJBER 17 (2022) 2, pp. 247-273
Persistent link: https://www.econbiz.de/10014326963
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Effects of brand experience, trust and satisfaction on building brand loyalty in Nepalese commercial
Shrestha, Suvam - In: Nepalese journal of economics : a publication of … 7 (2022) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10014294147
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Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
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Consumer confidence in credence attributes : the role of brand trust
Lassoued, R.; Hobbs, Jill E. - In: Food policy : economics planning and politics of food … 52 (2015), pp. 99-107
Persistent link: https://www.econbiz.de/10011379228
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Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan; Jung, Sojin; Watchravesringkan, … - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
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The impact of consumer resistance to brand subsitution on brand relationship
Descotes, Raluca Mogos; Pauwels-Delassus, Veronique - In: The journal of consumer marketing 32 (2015) 1, pp. 34-42
Persistent link: https://www.econbiz.de/10010529996