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Website elements in B2B online communications: a case from the UK print industry

Virtsonis, Nicolas; Harridge-March, Sally - In: Marketing intelligence & planning 26 (2008) 6-7, pp. 699-718

Persistent link: https://www.econbiz.de/10008148366

Website elements in B2B online communications: a case from the UK print industry

Virtsonis, Nicolas; Harridge-March, Sally - In: Marketing intelligence & planning 26 (2008) 7, pp. 699-718

Persistent link: https://www.econbiz.de/10008139141

Direct marketing and relationships : an opinion piece

Harridge-March, Sally - In: Direct marketing : an international journal 2 (2008) 4, pp. 192-198

Persistent link: https://www.econbiz.de/10003934518

Website elements in B2B online communications: a case from the UK print industry

Virtsonis, Nicolas; Harridge‐March, Sally - In: Marketing Intelligence & Planning 26 (2008) 7, pp. 699-718

Purpose – The purpose of this paper is to examine the way in which brand positioning elements are manifested in the business‐to‐business (B2B) online environment. Design/methodology/approach – The UK print industry is used to investigate the web site elements used to communicate...

Persistent link: https://www.econbiz.de/10014946134

Virtual snakes and ladders : social networks and the relationship marketing loyalty ladder

Harridge-March, Sally; Quinton, Sarah - In: The marketing review 9 (2009) 2, pp. 171-181

Persistent link: https://www.econbiz.de/10003849859

Relationships in online communities : the potential for marketers

Quinton, Sarah; Harridge-March, Sally - In: Journal of research in interactive marketing : … 4 (2010) 1, pp. 59-73

Persistent link: https://www.econbiz.de/10003982776

Interactive marketing and computer-mediated communication

Harridge-March, Sally (contributor) - 2010

Persistent link: https://www.econbiz.de/10003982790

The multi-layered nature of the internet-based democratization of brand management

Asmussen, Bjoern; Harridge-March, Sally; Occhiocupo, … - In: Journal of business research : JBR 66 (2013) 9, pp. 1473-1483

Persistent link: https://www.econbiz.de/10009757064

Can the building of trust overcome consumer perceived risk online?

Harridge-March, Sally - In: Marketing intelligence & planning 24 (2006) 6-7, pp. 746

Persistent link: https://www.econbiz.de/10007378501

Relationships in online communities : the potential for marketers

Quinton, Sarah; Harridge-March, Sally - In: Journal of research in interactive marketing : … 4 (2010) 1, pp. 59-73

Persistent link: https://www.econbiz.de/10009896817