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Donate now : online fundraising
Stanionis, Madeline - In: Managing technology to meet your mission : a strategic …, (pp. 245-268). 2009
Persistent link: https://www.econbiz.de/10003916792
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Segmenting volunteer fundraisers at a charity sport event
Wood, Laura; Snelgrove, Ryan; Danylchuk, Karen - In: Journal of nonprofit & public sector marketing 22 (2010) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10003974154
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Why people do good : promoting responsible behaviours ; the myth or reality of persuasion in fundraising letters
Lau, Cubie - In: A handbook of corporate governance and social responsibility, (pp. 571-590). 2010
Persistent link: https://www.econbiz.de/10003948690
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Donor-centered planned gift marketing
Rosen, Michael J. - 2011
Persistent link: https://www.econbiz.de/10008738261
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Der mühsame Weg, den Verbraucher von der Sinnhaftigkeit des Spendens zu überzeugen
Müllerleile, Christoph - In: Handbuch Spendenwesen : bessere Organisation, …, (pp. 126-132). 2011
Persistent link: https://www.econbiz.de/10008807492
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Specifični slučai na marketing vo neprofitni organizacii (NPO) - strategii za privlekuvanje na donacii od individui
Karanfilovska, Meri - In: Economic development : journal of the Institute of … 11 (2009) 3, pp. 123-138
Persistent link: https://www.econbiz.de/10008840530
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Donor retention : an exploratory study of door-to-door recruits
Sargeant, Adrian; Hudson, Jane - In: International journal of nonprofit and voluntary sector … 13 (2008) 1, pp. 89-101
Persistent link: https://www.econbiz.de/10003689815
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Misreporting fundraising : how do nonprofit organizations account for telemarketing campaigns?
Keating, Elizabeth K.; Parsons, Linda M.; Roberts, … - In: The accounting review : a publication of the American … 83 (2008) 2, pp. 417-446
Persistent link: https://www.econbiz.de/10003686808
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Development and validation of scales to measure attitudes influencing monetary donations to charitable organizations
Webb, Deborah J.; Green, Corliss L.; … - 2007
Persistent link: https://www.econbiz.de/10003540258
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Zur Bedeutung von Caused-Related Marketing für Unternehmen und Nonprofit-Organisationen
Helmig, Bernd; Lauper, Patricia - In: Stand und Perspektiven der Öffentlichen …, (pp. 796-806). 2007
Persistent link: https://www.econbiz.de/10003524120