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German retail pharmacies –‐ regulation, professional identity and commercial differentiation

Pioch, Elke A.; Schmidt, Ruth A. - In: Marketing Intelligence & Planning 19 (2001) 5, pp. 330-340

. Legal restrictions on manipulating the conventional marketing mix are discussed and alternative strategic moves towards …

Persistent link: https://www.econbiz.de/10014946899

Social enterprise dualities: implications for social marketing

Mitchell, Alex; Madill, Judith; Chreim, Samia - In: Journal of Social Marketing 6 (2016) 2, pp. 169-192

Purpose The purpose of this paper is to understand the tensions that marketing practitioners in social enterprises … experience, and to explore how these tensions impact the development and implementation of marketing activities. Design … enterprises. The primary data comprises semi-structured interviews with senior marketing decision-makers, supplemented with …

Persistent link: https://www.econbiz.de/10014907205

Personal selling in marketing

Olariu, Ioana - In: Studies and scientific researches / Faculty of Economic … (2017), pp. 95-101

Persistent link: https://www.econbiz.de/10011810970

Building international business theory : a grounded theory approach

Gligor, David M.; Esmark, Carol L.; Gölgeci, Ismail - In: Journal of international business studies : JIBS ; an … 47 (2016) 1, pp. 93-111

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Rejoinder : moving the management field forward

Walsh, Isabelle; Holton, Judith A.; Bailyn, Lotte; … - In: Organizational research methods : ORM 18 (2015) 4, pp. 620-628

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Pragmatic reflections on a conversation about grounded theory in management and organization studies

Locke, Karen - In: Organizational research methods : ORM 18 (2015) 4, pp. 612-619

Persistent link: https://www.econbiz.de/10011373984

Reflecting on the reflective conversation

Dougherty, Deborah Jane - In: Organizational research methods : ORM 18 (2015) 4, pp. 606-611

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A commentary on "What grounded theory is ..." : engaging a phenomenon from the perspective of those living it

Corley, Kevin G. - In: Organizational research methods : ORM 18 (2015) 4, pp. 600-605

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What grounded theory is ... a critically reflective conversation among scholars

Walsh, Isabelle; Holton, Judith A.; Bailyn, Lotte; … - In: Organizational research methods : ORM 18 (2015) 4, pp. 581-599

Persistent link: https://www.econbiz.de/10011373992

Corporate governance in Kuwait : an analysis in terms of grounded theory

Al-Saidi, Mejbel; Al-Shammari, Bader - In: International journal of disclosure and governance 11 (2014) 2, pp. 128-160

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