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Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa; Jang, Soocheong - In: International journal of hospitality management 53 (2016), pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
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Examining guest chefs' influences on luxury restaurants' images
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-peng - In: International journal of hospitality management 53 (2016), pp. 129-132
Persistent link: https://www.econbiz.de/10011443074
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Restaurant location and price fairness as key determinants of brand equity : a study on fast food restaurant industry
Hanaysha, Jalal - In: Business and Economic Research : BER 6 (2016) 1, pp. 310-323
Persistent link: https://www.econbiz.de/10011455830
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The impact of eco-friendly practices on green image and customer attitudes : an investigation in a café setting
Jeong, EunHa; Jang, Soocheong; Day, Jonathon; Ha, Sejin - In: International journal of hospitality management 41 (2014), pp. 10-20
Persistent link: https://www.econbiz.de/10010403148
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Assessing the brand position of Danish kros
Johns, Nick; Gyimóthy, Szilvia - In: Journal of vacation marketing : an international journal 14 (2008) 3, pp. 267-281
Persistent link: https://www.econbiz.de/10003745608
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Restaurants' disclosure of nutritional information as a corporate social responsibility initiative : customers' attitudinal and behavioral responses
Kim, Eojina; Ham, Sunny - In: International journal of hospitality management 55 (2016), pp. 96-106
Persistent link: https://www.econbiz.de/10011497978
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Effect of restaurant discount coupon depth on re-consumption willingness : a moderating role of brand image
Lin, Mei Lan; Yang, Jen-te; Wan, Chin-sheng - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 3, pp. 193-205
Persistent link: https://www.econbiz.de/10011407124
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Authenticity perceptions, brand equity and brand choice intention : the case of ethnic restaurants
Lu, Allan Cheng Chieh; Gursoy, Dogan; Lu, Carol Yirong - In: International journal of hospitality management 50 (2015), pp. 36-45
Persistent link: https://www.econbiz.de/10011387951
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Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho; Bang, Nguyen; Lee, Timothy J. - In: International journal of hospitality management 50 (2015), pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
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Die Relevanz der Gastronomie für die Markenbildung
Zeller, Markus - 2004
Persistent link: https://www.econbiz.de/10003368196