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Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.; Srivastava, Rajendra Krishan; … - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
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Enhancing organizational sensemaking : an examination of the interactive effects of sales capabilities and marketing dashboards
Krush, Michael T.; Agnihotri, Raj; Trainor, Kevin J.; … - In: Industrial marketing management : the international … 42 (2013) 5, pp. 824-835
Persistent link: https://www.econbiz.de/10010211301
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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.; Serafeim, George - 2016
Persistent link: https://www.econbiz.de/10011873223
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Customer-centric influence of entrepreneurial marketing on business performance of hotels in Nigeria during the COVID-19 crisis
Manishimwe, Theoneste; Raimi, Lukman; Azubuike, Chidnma … - In: Journal of revenue and pricing management 21 (2022) 6, pp. 668-683
Persistent link: https://www.econbiz.de/10013463861
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The moderating role of market orientation with relation to e-marketing, marketing capability, learning capability, innovation capability and organisational performance
Altahrawi, Mujahed Hani Ali; Jerisat, Rula Ratib Mezed; … - In: International journal of business excellence : IJBEX 31 (2023) 1, pp. 90-112
Persistent link: https://www.econbiz.de/10014389057
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Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources
Mehrabi, Hamed; Chen, Yongjian; Keramati, Abbas - In: Industrial marketing management : the international … 119 (2024), pp. 108-121
Persistent link: https://www.econbiz.de/10014555719
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Möglichkeiten und Grenzen des CRM-Prozess-Outsourcings am Beispiel schweizerischer Telekommunikationsunternehmen
Walser, Konrad (contributor); Gimpert, Martin (contributor) - 2006
Persistent link: https://www.econbiz.de/10003468449
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Qualitätszeichen im Tourismus : Vermarktung und Wahrnehmung von Leistungen
Weiermair, Klaus (ed.); Abfalter, Dagmar (contributor) - 2004
Persistent link: https://www.econbiz.de/10002071330