Enhancing organizational sensemaking : an examination of the interactive effects of sales capabilities and marketing dashboards
Year of publication: |
2013
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Authors: | Krush, Michael T. ; Agnihotri, Raj ; Trainor, Kevin J. ; Nowlin, Edward L. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 5, p. 824-835
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Subject: | Sales capability | Marketing dashboards | Customer performance | Marketing efficiency | Sensemaking | Marketingmanagement | Marketing management | Marketing | Performance-Messung | Performance measurement | Sensemaking-Ansatz | Sensemaking approach | Verkaufspersonal | Salespeople | Verkauf | Selling | Ressourcenorientierter Ansatz | Resource-based view | Beziehungsmarketing | Relationship marketing | Dynamische Kompetenzen | Dynamic capabilities |
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