Similar Search Results

Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now

Scott, David Meerman - 2011

Persistent link: https://www.econbiz.de/10009236194

User generated content : the use of blogs for tourism organisations and tourism consumers

Akehurst, Gary - In: Service business : an international journal 3 (2009) 1, pp. 51-61

Persistent link: https://www.econbiz.de/10003827454

Marketing public relations : a marketer's approach to public relations and social media

Giannini, Gaetan T. - 2010

Persistent link: https://www.econbiz.de/10003830814

Blogs : emerging knowledge management tools for entrepreneurs to enhance marketing efforts

Singh, Robert P.; Singh, Lisa O. - In: Journal of internet commerce 7 (2008) 4, pp. 470-484

Persistent link: https://www.econbiz.de/10003800834

Grundlagen des Digitalen Marketing

Schilling, Barbara - 2021

Persistent link: https://www.econbiz.de/10012630961

Do market oriented firms adopt Web 2.0 technologies? : an empirical study in hospitality firms

Lim, SeongBae; Zegarra Saldaña, Alejandro; Zegarra … - In: International entrepreneurship and management journal 7 (2011) 4, pp. 465-477

Persistent link: https://www.econbiz.de/10010217596

Electronic Word of Mouth (eWOM) in the Marketing Context : A State of the Art Analysis and Future Directions

Ismagilova, Elvira - 2017

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The...

Persistent link: https://www.econbiz.de/10012396577

Comparing blogs with print ads for corporate branding : the role of source credibility

Vinuales, Gema; Sheinin, Daniel A. - In: International journal of internet marketing and … 14 (2020) 2, pp. 168-183

Persistent link: https://www.econbiz.de/10012252814

Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience

Wright, Travis; Snook, Chris J. - 2017

Persistent link: https://www.econbiz.de/10011575988

Social media : communication strategies, engagement and future research directions

Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 2-19

Persistent link: https://www.econbiz.de/10011704087