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Consumer misinformation and the brand premium : a private label blind taste test

Bronnenberg, Bart J.; Dubé, Jean-Pierre H.; Sanders, … - 2018

Persistent link: https://www.econbiz.de/10011953676

Changing their tune : how consumers' adoption of online streaming affects music consumption and discovery

Datta, Hannes; Knox, George; Bronnenberg, Bart J. - In: Marketing science : the marketing journal of the … 37 (2018) 1, pp. 5-21

Persistent link: https://www.econbiz.de/10011818438

Consumer time budgets and grocery shopping behavior

Bronnenberg, Bart J.; Klein, Tobias J.; Xu, Yan - In: Management science : journal of the Institute for … 70 (2024) 3, pp. 1596-1612

Persistent link: https://www.econbiz.de/10014515096

Millennials and the takeoff of craft brands : preference formation in the U.S. beer industry

Bronnenberg, Bart J.; Dubé, Jean-Pierre; Joo, Joonhwi - In: Marketing science 41 (2022) 4, pp. 282-304

Persistent link: https://www.econbiz.de/10013363981

Intangible Marketing Capital

Bronnenberg, Bart J.; Dubé, Jean-Pierre H.; Syverson, Chad - National Bureau of Economic Research - 2022

We present several empirical facts about trends in marketing investment in the US. We also present estimates of the private value of brands to firms and aggregate intangible brand capital stocks created by these investments. These investments include the creation and maintenance of a brand name...

Persistent link: https://www.econbiz.de/10013334364

How do nutritional warning labels affect prices?

Pachali, Max J.; Kotschedoff, Marco J. W.; Lin, Arjen van; … - In: Journal of marketing research 60 (2023) 1, pp. 92-109

Persistent link: https://www.econbiz.de/10013474554

Comment on "Frontiers: spilling the beans on political consumerism: do social media boycotts and buycotts translate to real sales impact?"

Bronnenberg, Bart J.; Dubé, Jean-Pierre - In: Marketing science 42 (2023) 1, pp. 28-31

Persistent link: https://www.econbiz.de/10014316983

Consumer transportation costs and the value of e-commerce : evidence from the Dutch apparel industry

Huang, Yufeng; Bronnenberg, Bart J. - In: Marketing science 42 (2023) 5, pp. 984-1003

Persistent link: https://www.econbiz.de/10014393391

Marketing investment and intangible brand capital

Bronnenberg, Bart J.; Dubé, Jean-Pierre; Syverson, Chad - In: The journal of economic perspectives : a journal of the … 36 (2022) 3, pp. 53-74

Persistent link: https://www.econbiz.de/10014227391

Marketing investment and intangible brand capital

Bronnenberg, Bart J.; Dubé, Jean-Pierre; Syverson, Chad - 2022

Persistent link: https://www.econbiz.de/10013260232