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Die Bedeutung von Data-Mining im Multi-Channel-Marketing
Hippner, Hajo; Hoffmann, Onno; Wilde, Klaus D. - In: Handbuch Multi-Channel-Marketing, (pp. 579-600). 2007
Persistent link: https://www.econbiz.de/10003435152
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Einsatz von Expertenurteilen in der Zielkundenselektion
Folkerts, Henning - 2010
Persistent link: https://www.econbiz.de/10003937438
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Analyzing international travelers' profile with self-organizing maps
Li, Gang; Law, Rob; Wang, Jinlong - In: Journal of travel and tourism marketing 27 (2010) 2, pp. 113-131
Persistent link: https://www.econbiz.de/10003970860
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IT-Unterstützung durch CRM-Systeme
Rentzmann, René; Hippner, Hajo; Hesse, Frank; Wilde, … - In: Grundlagen des CRM : Strategie, Geschäftsprozesse und …, (pp. 129-155). 2011
Persistent link: https://www.econbiz.de/10008857605
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A Bayesian multivariate Poisson regression model of cross-category store brand purchasing behavior
Wang, Hui-ming; Kalwani, Manohar U.; Akçura, Tolga - In: Journal of retailing and consumer services 14 (2007) 6, pp. 369-382
Persistent link: https://www.econbiz.de/10003584761
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Flexible estimation of price response functions using retail scanner data
Steiner, Winfried J.; Brezger, Andreas; Belitz, Christane - In: Journal of retailing and consumer services 14 (2007) 6, pp. 383-393
Persistent link: https://www.econbiz.de/10003584773
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A scalable algorithm for the market basket analysis
Cavique, Luís - In: Journal of retailing and consumer services 14 (2007) 6, pp. 400-407
Persistent link: https://www.econbiz.de/10003584780
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Special issue: Data mining applications in retailing and consumer services
Cardoso, Margarida (contributor) - 2007
Persistent link: https://www.econbiz.de/10003584792
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Improving honeywell's market research : combining online survey, traditional interviewing techniques and web-based reporting
Feld, Karl G.; Stone, William K. - In: Market research best practice : 30 visions for the …, (pp. 195-212). 2007
Persistent link: https://www.econbiz.de/10003551617
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Der Prozess des Data Mining im Marketing
Hippner, Hajo; Merzenich, Melanie; Wilde, Klaus D. - In: Data mining : mehr Gewinn aus Ihren Kundendaten ; 22 …, (pp. 9-51). 2002
Persistent link: https://www.econbiz.de/10003535136