The innovation imperative : why innovate? -- The innovation portfolio : what to innovate -- The innovation voices : how to innovate -- The innovative mind : who innovates -- Price, cost, value -- Hidden costs, hidden benefits -- Tradeoffs : optimizing and eliminating them -- Cost functions :...

Successful innovation-the key to competitive growth and profit-rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: Why innovate? What to innovate? How to innovate? and Who innovates? It then provides ten...

In today's global village, every manager is a global manager. Even if your business is putatively 'local', with no sales abroad, you still probably face competitors in other countries. Smartonomics</strong> provides global managers with a simple, powerful set of macroeconomic tools, which have been...