Firms change over time. Which changes are so damaging that consumers believe the firm’s very identity ceases to exist? We explored this question using Twitter data and eight experiments involving nearly 3,000 subjects. Consumers judged that moral deteriorations were particularly disruptive to...

The Effect of Corporate Reputation on Health Insurance Choices in a Public-Policy-Shaped Environment of Premium Equality -- The Effects of Additional Contributions on Statutory Health Insurance Choices in Germany -- Social Media Effects along the Value Chain – A Narrative Review -- Corporate...

Ursprung und Relevanz von Shitstorms -- Sechs Schritte des Corporate Shitstorm Managements -- Maßnahmen zur Vorbereitung auf einen Shitstorm -- Handlungsempfehlungen zur Auswahl einer adäquaten Reaktionsstrategie -- Antizipation von Konsequenzen im Shitstorm.

Corporate Reputation Management und die sozialen Medien -- Grundprinzipien für die Einbindung der sozialen Medien in das Corporate Reputation Management -- Ziele und Vorgehenskonzept eines unternehmerischen Engagements in den sozialen Medien -- Nutzbarmachung der sozialen Medien für das...

The study provides explanations and empirical answers to (1) What country-level factors influence the formation of reputation as a strategic asset and (2) how can businesses better manage their reputations on a global basis? The study examines the effects of a national culture on managing global...

This study examines the effects of CEO global reputation on cross-border M&A performances. Based on the CEO's Twitter accounts, we hand-collect the information about the CEO’s followers to measure their global reputation. We find that CEOs with better global reputations improve cross-border...

We provide new evidence on the effects of social media in the context of a financial scandal using a sample of banks that were accused of manipulating the London Interbank Offered Rate. We find that increased banks' Twitter activity when the scandal surfaced has a positive moderating effect on...