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71
Leveraging the web for customer engagement: a case study of BT's debatescape
Orlikowski, Wanda J.
;
Thompson, Simon
-
2010
Persistent link: https://www.econbiz.de/10009489339
Saved in:
72
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Saved in:
73
Groundswell : Anwendungsfall MÄRZ München AG
Krake, Nicole
;
Resatsch, Florian
;
Schnitzenbaumer, Manuela
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 287-300)
.
2010
Persistent link: https://www.econbiz.de/10008771867
Saved in:
74
Das Cluetrain Manifest : Anwendungsfall Publicis Conversation Reader
Löffler, Ralf
;
Maier, Florian
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 243-253)
.
2010
Persistent link: https://www.econbiz.de/10008771871
Saved in:
75
Groundswell (Charlene Li, Josh Bernoff)
Michelis, Daniel
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 204-217)
.
2010
Persistent link: https://www.econbiz.de/10008771874
Saved in:
76
Virtuelle Communities als Instrumente des
Internet
-Marketing
Bennemann, Stefan
;
Schröder, Jesko
- In:
Internet-Marketing : marktorientiertes E-Business in …
,
(pp. 303-323)
.
2001
Persistent link: https://www.econbiz.de/10001615396
Saved in:
77
Die Zukunft: die Kunden betreiben offensives Marketing
Meyer, Anton
- In:
Alles Marketing oder was? : Wie Marketing zentrale …
,
(pp. 8-28)
.
2000
Persistent link: https://www.econbiz.de/10001616487
Saved in:
78
Kundenkooperation beim Web-basierten Konfigurieren von Produkten
Leckner, Thomas
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003364993
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79
Die Rolle des Web 2.0 im CRM
Töpfer, Armin
;
Silbermann, Steffen
;
William, René
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 651-675)
.
2008
Persistent link: https://www.econbiz.de/10003708651
Saved in:
80
Implementierung von Regelkreisen in Geschäftsmodellen für Web 2.0-Publikumsdienste
Karla, Jürgen
- In:
HMD : Praxis der Wirtschaftsinformatik
44
(
2007
)
255
,
pp. 17-26
Persistent link: https://www.econbiz.de/10003491832
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