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Effect of age and gender on consumer response to advertising appeals

Keshari, Pragya; Jain, Sangeeta - In: Paradigm : the journal of Institute of Management Technology 20 (2016) 1, pp. 69-82

Persistent link: https://www.econbiz.de/10011816782

How to attract talents? : field-experimental evidence on emphasizing flexibility and career opportunities in job advertisements

Fuchs, Larissa; Heinz, Matthias; Pinger, Pia; Thon, Max - 2024

Job advertisements are a key instrument for companies to attract talent. We conduct a field experiment in which we randomize the content of job advertisements for STEM jobs in one of the largest European technology firms. Specifically, we study how highlighting job flexibility and career...

Persistent link: https://www.econbiz.de/10015052093

Optimal attorney advertising

Stone, Michael P.; Miceli, Thomas J. - In: International review of law and economics 32 (2012) 3, pp. 329-338

Persistent link: https://www.econbiz.de/10009657375

A longitudinal assessment of consumers' attitudes toward legal services advertising

Moser, H. R.; Johns, Horace E.; Reynolds, Daniel L. - In: Journal of business and economic perspectives 30 (2004) 2, pp. 88-103

Persistent link: https://www.econbiz.de/10003060789

Advertising and competition in routine legal service markets : an empir. investigation

Schroeter, John R. - In: The journal of industrial economics 36 (1987) 1, pp. 49-60

Persistent link: https://www.econbiz.de/10001044712

The role of gender and message strategy in the perception of advocacy advertising

Lee, Yoon-joo; Haley, Eric; Avery, Elizabeth Johnson - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 47-57

Persistent link: https://www.econbiz.de/10003987006

Gender and personality drivers of consumer mixed emotional response to advertising

Orth, Ulrich R.; Malkewitz, Keven; Bee, Colleen - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 69-80

Persistent link: https://www.econbiz.de/10003987010

Gender effects in advertising

Cramphorn, Michael F. - In: International journal of market research : JMRS ; the … 53 (2011) 2, pp. 147-170

Persistent link: https://www.econbiz.de/10009011284

Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender

Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 37 (2015) 1, pp. 24-41

Persistent link: https://www.econbiz.de/10010513966

Communion-over-agency effects on advertising effectiveness

Infanger, Martina; Sczesny, Sabine - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 285-306

Persistent link: https://www.econbiz.de/10011342934