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Job advertisements are a key instrument for companies to attract talent. We conduct a field experiment in which we randomize the content of job advertisements for STEM jobs in one of the largest European technology firms. Specifically, we study how highlighting job flexibility and career...
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In this paper, the central objective is to analyze the visual rhetoric of selected fashion ads in Vogue, Cosmopolitan, Maxim and GQ (Gentlemen Quarterly), to show how sexually explicit images of the female body is used to sell products to consumers, and to determine whether this is in response...
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This paper investigates whether gender identity, or the extent to which an individual identifies with socially …). Results of our first study partly support this duality. However, gender identity did moderate women's preference of primary …
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