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The evolution of mobile communications in Europe : the transition from the second to the third generation
Fuentelsaz, Lucio; Maicas, Juan Pablo; Polo-Redondo, Yolanda - In: Telecommunications policy : the international journal … 32 (2008) 6, pp. 436-449
Persistent link: https://www.econbiz.de/10003753833
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Switching costs, network effects, and competition in the European mobile telecommunications industry
Fuentelsaz, Lucio; Maicas, Juan Pablo; Polo-Redondo, Yolanda - In: Information systems research : ISR 23 (2012) 1, pp. 93-108
Persistent link: https://www.econbiz.de/10009522278
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How to make switching costly : the role of marketing and relationship characteristics
Polo-Redondo, Yolanda; Sesé, F. Javier - In: Journal of service research : JSR 12 (2009/10) 2, pp. 119-137
Persistent link: https://www.econbiz.de/10003901004
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The effect of pricing and advertising on customer retention in a liberalizing market
Polo-Redondo, Yolanda; Sesé, F. Javier; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 25 (2011) 4, pp. 201-214
Persistent link: https://www.econbiz.de/10009313206
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Strengthening customer relationships : what factors influence customers to migrate to contracts?
Polo-Redondo, Yolanda; Sesé, F. Javier - In: Journal of service research : JSR 16 (2013) 2, pp. 138-154
Persistent link: https://www.econbiz.de/10009774892
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Does the nature of the interaction matter? : understanding customer channel choice for purchases and communications
Polo-Redondo, Yolanda; Sesé, F. Javier - In: Journal of service research : JSR 19 (2016) 3, pp. 276-290
Persistent link: https://www.econbiz.de/10011665396
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Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew; Kumar, V.; Polo-Redondo, Yolanda; … - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
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Customer-base management in network industries : the moderating role of network size and market growth
Maicas, Juan Pablo; Sesé, F. Javier - In: European management review : the journal of the … 12 (2015) 4, pp. 209-220
Persistent link: https://www.econbiz.de/10011531348
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Customer base management and profitability in information technology industries
Maicas, Juan Pablo; Sesé, F. Javier - 2010
Persistent link: https://www.econbiz.de/10010426700
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Análisis de la intensidad de los costes de cambio en la industria de la telefonía móvil
Maicas, Juan Pablo; Sesé, F. Javier - In: Cuadernos de economía y dirección de la empresa : CEDE 35 (2008), pp. 27-56
Persistent link: https://www.econbiz.de/10003721520