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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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Comparing the impact of different marketing capabilities : empirical evidence from B2B firms in China
Guo, Huiling; Xu, Hangjun; Tang, Chuanyi; … - In: Journal of business research : JBR 93 (2018), pp. 79-89
Persistent link: https://www.econbiz.de/10011929061
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Corporate environmental commitment and financial performance : moderating effects of marketing and operations capabilities
Hirunyawipada, Tanawat; Xiong, Guiyang - In: Journal of business research : JBR 86 (2018), pp. 22-31
Persistent link: https://www.econbiz.de/10011855192
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Capability-driven industrial firms : considering resources, capabilities, and competencies for marketing developments
Morgan, Robert; Miočević, Dario; Herhausen, Dennis - In: Industrial marketing management : the international … 83 (2019), pp. 1-7
Persistent link: https://www.econbiz.de/10012146603
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Dynamic capability and firm performance : the role of marketing capability and operations capability
Mu, Jifeng - In: IEEE transactions on engineering management : EM 64 (2017) 4, pp. 554-565
Persistent link: https://www.econbiz.de/10011773271
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Dynamic capabilities, managerial and marketing capabilities and their impact on the competitive advantage and firm performance
Ferreira, Jorge; Coelhol, Arnaldo - In: International journal of entrepreneurship and small business 30 (2017) 4, pp. 629-652
Persistent link: https://www.econbiz.de/10011757167
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Performance implications of strategic planning and marketing capability in micro and small businesses in an emerging African economy : a contingent resource-based view
Agyapong, Ahmed; Essuman, Dominic; Yeboah, Love Afia Kesewa - In: Journal of small business and entrepreneurship : JSBE 33 (2021) 1, pp. 29-48
Persistent link: https://www.econbiz.de/10012423363
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Performance implication of exploration and exploitation in foreign markets : the role of marketing capability and operation flexibility
Ju, Min; Gao, Gerald Yong - In: International marketing review 39 (2022) 4, pp. 785-810
Persistent link: https://www.econbiz.de/10013396331
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Customer-centric influence of entrepreneurial marketing on business performance of hotels in Nigeria during the COVID-19 crisis
Manishimwe, Theoneste; Raimi, Lukman; Azubuike, Chidnma … - In: Journal of revenue and pricing management 21 (2022) 6, pp. 668-683
Persistent link: https://www.econbiz.de/10013463861
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Effects of entrepreneurial orientation, marketing, and innovation capabilities, on market performance : the mediating effect of sustainable competitive advantage
Elgarhy, Sayed Darwish; Abou-Shouk, Mohamed - In: International journal of contemporary hospitality management 35 (2023) 6, pp. 1986-2004
Persistent link: https://www.econbiz.de/10014280921