Purpose – The purpose of this article, based on the Indian philosophy of Karma that all individual actions have the power to bring joy or sorrow based on the nature of action, is to propose a new construct, salesperson's Karma Orientation, and discuss its antecedents and outcomes....

Purpose – The purpose of this paper is to investigate in an emerging market (India), the impact of relational embeddedness of dyadic business relationships on relationship quality (RQ) and the moderating impact of tertius iungens orientation (TIO) on this relationship....

Purpose – The purpose of this paper is to provide managerial insights into how consumer goods companies adopt the traditional mini‐sized retail modalities and adjust their strategies to market sachets successfully in the Philippines. Design/methodology/approach – The study uses case...

Purpose – The purpose of this article is to provide a new conceptualization of a salesperson's customer orientation, as a multi‐dimensional construct. The authors aim to base their new conceptualization on extensive evidence from literature review, and synthesis of the review of literature....

Purpose – The purpose of this paper is to address two research questions: First, are business metrics of Indian banks associated with its CSR orientation? Second, is the CSR orientation of banks focused on areas which are driven by nature of its target markets, such that there is an alignment...