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On the role of trivial differentiation in learning product quality from experience
Warlop, Luk; Ratneshwar, S.; Van Osselaer, Stijn M. J. - 2000
Persistent link: https://www.econbiz.de/10001578298
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La dénomination d'origine comme signal de qualité crédible
Valceschini, Egizio - In: Revue d'économie régionale & urbaine : RERU (2000) 3, pp. 489-499
Persistent link: https://www.econbiz.de/10001519235
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Nonlinear pricing and oligopoly
Stole, Lars A. - In: Journal of economics & management strategy : JEMS 4 (1995) 4, pp. 529-562
Persistent link: https://www.econbiz.de/10001193447
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Risk reduction and umbrella branding
Montgomery, Cynthia A. - In: The journal of business : B 65 (1992) 1, pp. 31-50
Persistent link: https://www.econbiz.de/10001121940
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Evidence on agglomeration in quality space
Hjorth-Andersen, Christian - In: The journal of industrial economics 37 (1988) 2, pp. 209-223
Persistent link: https://www.econbiz.de/10001055721
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Problems with "shared brand names" for food products
Carbone, Anna - 1997
Persistent link: https://www.econbiz.de/10001328443
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Umbrella branding as a signal of new product quality : an example of signalling by posting a bond
Wernerfelt, Birger - In: The Rand journal of economics 19 (1988) 3, pp. 458-466
Persistent link: https://www.econbiz.de/10001066269
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Why are some products branded and others not?
Png, Ivan - In: The journal of law & economics 38 (1995) 1, pp. 207-224
Persistent link: https://www.econbiz.de/10001181906
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Quality-tier competition and optimal pricing
Sivakumar, K. - In: Journal of business research : JBR 33 (1995) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
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On estimating market efficiency
Ratchford, Brian Thomas - In: Journal of consumer policy : consumer issues in law, … 15 (1992) 3, pp. 275-293
Persistent link: https://www.econbiz.de/10001137450