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Markenartikel
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4,455
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Kleinaltenkamp, Michael
55
Baumgarth, Carsten
41
Keller, Kevin Lane
36
Backhaus, Klaus
35
Sattler, Henrik
35
De Chernatony, Leslie
34
Burmann, Christoph
31
Bruhn, Manfred
30
Esch, Franz-Rudolf
28
Fournier, Susan
27
Huber, Frank
25
Dawes, John
24
Homburg, Christian
24
Meffert, Heribert
24
Phau, Ian
24
Johnston, Wesley J.
22
Lindgreen, Adam
22
Naudé, Peter
22
Svensson, Göran
22
Cova, Bernard
20
Melewar, T. C.
20
Bauer, Hans H.
19
Henneberg, Stephan
19
Kumar, V.
19
Romaniuk, Jenni
19
Sarkar, Abhigyan
19
Ahlert, Dieter
18
Fetscherin, Marc
18
Geiger, Ingmar
18
Hildebrandt, Lutz
18
Hruschka, Harald
18
Jacob, Frank
18
Franses, Philip Hans
17
Ko, Eunju
17
Kowalkowski, Christian
17
Pitt, Leyland F.
17
Voeth, Markus
17
Wiedmann, Klaus-Peter
17
Brennan, Ross
16
Bronnenberg, Bart J.
16
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Springer Fachmedien Wiesbaden
57
National Bureau of Economic Research
32
Université Paris-Dauphine (Paris IX)
25
Verlag Dr. Kovač
15
Markenverband
12
Gesellschaft zur Erforschung des Markenwesens
10
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
9
Springer Gabler <Firma>
8
NetLibrary, Inc
7
Université Paris-Dauphine
7
Haufe-Lexware GmbH & Co. KG
6
Information Resources Management Association
5
International Institute of Social and Economic Sciences
5
Lithuanian University of Agriculture
5
Siauliai University
5
Vytautas Magnus University
5
American Marketing Association
4
European Association for Industrial Marketing Research
4
Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
4
Fördergesellschaft Marketing an der Universität Augsburg
4
ISM University of Management and Economics
4
OECD
4
United States Trademark Association
4
AMACOM
3
Books on Demand GmbH <Norderstedt>
3
De Gruyter Oldenbourg
3
Europäische Kommission / Gemeinsame Forschungsstelle
3
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Faculdade de Economia, Universidade do Porto
3
HEC Paris (École des Hautes Études Commerciales)
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
ToKnowPress
3
UNCTAD Secretariat
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
World Bank Group
3
Center for Economic Research <Tilburg>
2
Centre for International Economic Studies
2
Chambre de commerce et d'industrie de Paris
2
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Industrial marketing management : the international journal for industrial and high-tech firms
627
Journal of business research : JBR
386
The journal of brand management : an international journal
300
The journal of business & industrial marketing
246
The journal of product & brand management
203
Journal of retailing and consumer services
172
SpringerLink / Bücher
149
Journal of business-to-business marketing
131
Journal of marketing
89
Psychology & marketing
88
European journal of marketing : EJM
85
The Trademark reporter
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
Journal of marketing research : JMR
74
Markenartikel : das Magazin für Markenführung
74
Journal of advertising research
57
Marketing intelligence & planning
54
Asia Pacific journal of marketing and logistics
52
Journal of strategic marketing
52
Springer eBook Collection
51
Journal of the Academy of Marketing Science
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Marketing letters : a journal of research in marketing
47
Business horizons
43
Journal of marketing management : MM
42
Europäische Hochschulschriften / 5
39
Journal of marketing communications
39
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Harvard business review : HBR
36
Jahrbuch der Absatz- und Verbrauchsforschung
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of retailing
36
Marketing : ZFP ; journal of research and management
36
Research
36
Springer eBook Collection / Business and Economics
36
Handbook of business-to-business marketing
35
European journal of marketing
34
NBER working paper series
34
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ECONIS (ZBW)
13,082
USB Cologne (EcoSocSci)
389
RePEc
319
BASE
56
EconStor
48
OLC EcoSci
6
Other ZBW resources
6
ArchiDok
5
USB Cologne (business full texts)
4
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Showing
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Sort
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date (oldest first)
1
Markenführung für Investitionsgüter : Kompetenz- und Vertrauensmarketing
Belz, Christian
;
Kopp, Klaus M.
-
1993
Persistent link: https://www.econbiz.de/10000864507
Saved in:
2
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
3
Partitioned pricing, price fairness perceptions, and the moderating effects of
brand
relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
4
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
5
Brand
switching of high-technology capital products : how product features dictate the switching decision
Al-Kwifi, Sam O.
;
Ahmed, Zafar U.
;
Yammout, Dina
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 322-332
Persistent link: https://www.econbiz.de/10010422962
Saved in:
6
B2B service
brand
identity and
brand
performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
7
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
8
Why are industrial firms high or low
brand
sensitive? : an empirical investigation
Sharma, Priyanka
;
Sengupta, Raghu Nandan
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 56-78
Persistent link: https://www.econbiz.de/10012181636
Saved in:
9
The strategic hybrid orientation and
brand
performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Saved in:
10
An empirical analysis of industrial brands for industrial distributors
Hinterhuber, Andreas
;
Hinterhuber, Giulia
- In:
Journal of strategy and management
5
(
2012
)
3
,
pp. 252-265
Persistent link: https://www.econbiz.de/10009614138
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