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Competing with marketing channels and logistics in Africa's booming markets : an investigation of emerging supply chain management practices in Ghana
Dadzie, Kofi Q.; Winston, Evelyn; Hinson, Robert - In: Journal of marketing channels : ... distribution … 22 (2015) 2, pp. 137-152
Persistent link: https://www.econbiz.de/10011292367
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The integration of logistics and marketing practice into baseline supply chain practices in the emerging markets
Dadzie, Kofi Q.; Dadzie, Charlene; Johnston, Wesley J.; … - In: The journal of business & industrial marketing 38 (2023) 2, pp. 367-383
Persistent link: https://www.econbiz.de/10013539272
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Inclusive economic development programs and consumers' access to credit in emerging market economies : the public policy role of marketing in rural bank programs in Ghana
Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M.; … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 59-69
Persistent link: https://www.econbiz.de/10009774961
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Organizational culture, competitive strategy, and performance in Ghana
Dadzie, Charlene A.; Winston, Evelyn M.; Dadzie, Kofi Q. - In: Journal of African business 13 (2012) 1/3, pp. 172-182
Persistent link: https://www.econbiz.de/10009710159
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The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework
Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M. - In: Journal of African business 20 (2019) 2, pp. 206-223
Persistent link: https://www.econbiz.de/10012180386
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The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework
Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M. - In: Contemporary issues and prospects in business …, (pp. 52-69). 2020
Persistent link: https://www.econbiz.de/10012136026
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How firms implement marketing strategies in emerging markets : an empirical assessment of the 4A marketing mix framework
Dadzie, Kofi Q.; Amponsah, David K.; Dadzie, Charlene A.; … - In: Journal of marketing theory and practice 25 (2017) 3, pp. 234-256
Persistent link: https://www.econbiz.de/10011738263
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Promoting bank usage habits in Africa's savings mobilization programs : a strategic marketing perspective
Dadzie, Charlene A.; Winston, Evelyn M.; Williams, Alvin J. - In: Journal of macromarketing 41 (2021) 2, pp. 391-410
Persistent link: https://www.econbiz.de/10012521303
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Invited editorial: Reappraising competing dominant logics for African business research
Dadzie, Kofi Q. - In: Journal of African business 14 (2013) 1/3, pp. 1-6
Persistent link: https://www.econbiz.de/10010246248
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The effects of normative social belief systems and customer satisfaction on rural savings programs in Ghana
Dadzie, Kofi Q.; Winston, Evelyn; Afriyie, Kofi - In: Management decision : MD 41 (2003) 3, pp. 233-240
Persistent link: https://www.econbiz.de/10006556255