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ECONIS (ZBW)
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1
Advertising, the matchmaker
Anand, Bharat N.
;
Shachar, Ron
- In:
The Rand journal of economics
42
(
2011
)
2
,
pp. 205-245
Persistent link: https://www.econbiz.de/10009237513
Saved in:
2
Brands, information, and loyalty
Anand, Bharat N.
;
Shachar, Ron
-
2000
Persistent link: https://www.econbiz.de/10001491415
Saved in:
3
The effectiveness and targeting of television advertising
Shachar, Ron
- In:
Journal of economics & management strategy : JEMS
7
(
1998
)
3
,
pp. 363-396
Persistent link: https://www.econbiz.de/10001247585
Saved in:
4
Do firms learn to create value? : the case of alliances
Anand, Bharat N.
;
Khanna, Tarun
-
2009
Persistent link: https://www.econbiz.de/10003787034
Saved in:
5
Relationships, competition and the structure of investment banking markets
Anand, Bharat N.
;
Galetovic P., Alexander
- In:
The journal of industrial economics
54
(
2006
)
2
,
pp. 151-199
Persistent link: https://www.econbiz.de/10003335209
Saved in:
6
Advertising and expectations : the effectiveness of pre-release advertising for motion pictures
Elberse, Anita
;
Anand, Bharat N.
-
2006
Persistent link: https://www.econbiz.de/10003373663
Saved in:
7
Der Wert großer Portfolios
Anand, Bharat N.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
5
,
pp. 50-51
Persistent link: https://www.econbiz.de/10003695978
Saved in:
8
The effectiveness of pre-release advertising for motion pictures : an empirical investigation using a simulated market
Elberse, Anita
;
Anand, Bharat N.
- In:
Information economics and policy : IEP
19
(
2007
)
3/4
,
pp. 319-343
Persistent link: https://www.econbiz.de/10003574953
Saved in:
9
Information or opinion? : media bias as product differentiation
Anand, Bharat N.
;
Di Tella, Rafael
;
Galetovic P., Alexander
- In:
Journal of economics & management strategy : JEMS
16
(
2007
)
3
,
pp. 635-682
Persistent link: https://www.econbiz.de/10003522454
Saved in:
10
When does leadership matter? : a contingent opportunities view of CEO leadership
Wasserman, Noam
;
Anand, Bharat N.
;
Nohria, Nitin
- In:
Handbook of leadership theory and practice : an HBS …
,
(pp. 27-63)
.
2010
Persistent link: https://www.econbiz.de/10003942569
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